Digital Business and E-Commerce Management

Digital Business and E-Commerce
Management
Case study of Tesla Motors Inc.
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1. Ciriello, R.F., Richter, A. and Schwabe, G., 2018. Digital innovation. Business & Information Systems Engineering, 60(6), pp.563-569.
2. Demirkan, H., Spohrer, J.C. and Welser, J.J., 2016. Digital innovation and strategic transformation. IT Professional, 18(6), pp.14-18.
3. Hukal, P. and Henfridsson, O., 2017. Digital innovation–a definition and integrated perspective. In The Routledge Companion to Management
Information Systems (pp. 360-369). Routledge.
4. Lokuge, S., Sedera, D., Grover, V. and Dongming, X., 2019. Organizational readiness for digital innovation: Development and empirical
calibration of a construct. Information & Management, 56(3), pp.445-461.
References
Digital Innovation includes using the digital technology
as the applications for improving the processes of the
existing business and increase the workforce efficiency
of the organization.
This helps to compete with other companies and helps
to create different market opportunities and helps to
serve their customers in a better way.
Digital innovation helps to make a rapid change with
the help of digital technology and helps to enhance the
services, products, processes as well as traditional
models.
Introduction
Balancing the production with customer demand
More competition in the auto mobile manufactures
X Factor of China
Case Study Background
Create itself a compelling car company by 21st century
and drive a transition in the world to use electric cars
To meet the greater demand of the generation by the
company and leads of marketing team is to be helped
There is also a need for customer management through
customer referrals and customer loyalty
To encourage the customer feedback by developing the
products the customers wants.
Vision of Tesla
Providing power to consumers
New business model is to be included
Development to a standard platform and consider data
flows
Fundamental feature of Digital Innovation
To improve the working process that are included in the
manufacturing process of vehicles
The companies should also provide training associated
with automobile so that the employees in the
showrooms can help the customers to buy a particular
model more efficiently (Hukal and Henfridsson 2016)
Creative thinking is an important role to bring digital
innovation. Creativity includes personal, economic,
social benefits and increases creative invention
Motivation is to be provided to the developers so that
they feel enthusiastic to work and invent new things in
the manufacturing industry
Recommendations
The case study included in this presentation is Tesla
Motors Inc.
Founded in the year 2003, this is a market leader in the
automobile industry
Tesla gained high popularity in the market with the
involvement of digital innovation and digital
technology
The objective that Tesla includes making a brand image
and make brand awareness in the new customer group
Challenges faced by Tesla
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Business model of Tesla Motors
The business model included three approach;
selling, providing service and charging the
electric vehicles
• Direct sales: Includes direct selling
approach without any intermediator
(Ciriello, Richter and Schwabe 2018)
• Service Provided: Provided online
service to the customers to enhance
effectiveness
• Supercharger network: Installed
supercharging outlet to charge the cars
Strategies to be Implemented
Taking their company to a broader digital area
Recognizing the expectations of the customers
Promote future agility
Expect Digital disruption