Digital Business

Digital Business

Table of Content
INTRODUCTION ..............................................................................................................................3
1 Overview of digital business with advantages and disadvantages...............................................3
2 Evaluation of emerging digital business models..........................................................................5
3 Impact of new collaborative relationships and strategic alliances through digital technology. . .6
4 E-Commerce principles................................................................................................................9
CONCLUSION .................................................................................................................................10
RFFERENCES..................................................................................................................................12

INTRODUCTION
Digital business can be understood as online platform models which creates brand value for
customer benefits, by using best technologies among reaching commercial profitable targets to
generate higher goodwill. Sainsbury has been taken as the case scenario for in depth analysis into
digital business fundamentals, where report will be discussing advantages and disadvantages by
using online platforms. Furthermore, study will be also researching usage of digital business
models which enhances customer’s satisfaction parameters by bringing on best products and
services functionally. Report will bring on research towards varied range of impacts from strategic
alliances and business collaborations on digital platforms, which keenly brings on rise towards
fundamental role for more strong market presence. E- Commerce principles need to be
commercially adhered by keeping up efficacy horizons at check, for strategic diversity factors
within digital businesses which also brings on harnessed customer goodwill.
1 Overview of digital business with advantages and disadvantages
Sainsbury has been expanding on digital business aspects in recent competitive scenarios
where brand uses best commercial expertise to bring on digital efficacy among serving customers
through best online shopping. Digital business has given wide expanded reach among business
goals where it is greatly customer data driven, bringing on personalized services within networks
and creating active growth with innovation. Retailer provides speedy, convenient shopping
experience for all customers through its digital platforms where promising informative quality
standards are being delivered to customers. Advantages of digital business can be analysed as
follows:
 Global reach: Digital business has informatively developed global reach parameters for
Sainsbury where brand operates globally, where the customers profiling is also done
actively and complete advanced services based on varied customisation requirement. This

factor of global reach is one of the biggest advantage within digital business platforms for
functional innovation and determinant efficacy horizons, to keep up goodwill benchmarks
active. It can be analysed that global reach expansion actively brings on productive scope
for competent fundamental diversity among services, products where Sainsbury with vast
products categories is leading retail sector brand (Broekhuizen, Broekhuis and Wieringa,
2020).
 Time and cost saving: Operating digital businesses saves time and cost for wider
operational innovation where customers can reach quickly, to be optimistically heading on
purchases among online platforms. Sainsbury by heading on digital platforms have scope
for keeping up best performance horizons, where time and cost resources are less used as
physical stores are less opened. This can be also analysed that customers irrespective of
brand or channel are fatly contacted with best technologies, to keep up constant innovation
progressively and also enhanced new vision oriented scope.
 24\7 availability: Sainsbury online shopping portals and websites are best valuable tools,
where e business models brings on opened up scope for consistent connectivity among
customers. This factor hold high advantage where there is no restriction for customers to
avail services, as the digital expertise professionals are widely present. The 24\7 availability
enables brand to be optimistically heading on digital work domains, yield on commercial
productive diversity and bring on functional efficacy among longer time frame (10 Trends
in Digital Marketing in 2020, 2020).
Disadvantages of digital business
 Higher investments risk: Digital business often also comes with high investments risk
factor, where initial risk has profound uncertainty for company to optmimumly revive
further targets actively. It can be analysed that wider risks also comes in investments
pertained to keep data security at check among customer’s preferences and consistent
yielding demand among productive diversity. There is investments also demanded to
strategically train employees and bring on professional expertise, where digital platforms
comes up challenging situation to keep up with revenue targets actively.
 Larger data risk: Digital business is also faced with data risk factors where customer’s data
need to be affirmed by keeping up consistent focus on maintaining standards, also to
leverage fundamental scale goals within longer run. The larger data risk can be also
understood with increasing cases of data theft among businesses, where Sainsbury mainly
aims to keep data intact for commercial viable goodwill. Higher investments needs to be
developed among keeping up with data protection aspects, where best models and