This presentation explores the e-business model, competitive strategy, digital marketing strategy, customer traffic data, e-CRM, and cyber security measures of Marks and Spenser in the context of digital business management and emerging technology. It also provides recommendations for the company to improve its digital presence and comply with e-business ethics.

Discover Marks and Spencer's digital business management, technology, and security measures for e-commerce, marketing, and customer engagement.

Digital Business Management and Emerging Technology - Marks and Spenser

This presentation discusses the e-business model, competitive strategy, digital marketing strategies, cyber security measures, and e-CRM of The Body Shop Company. It also provides recommendations for further improvement.

Business Development

Marketing

Business Management and Emerging Technologies in The Body Shop Company

This report discusses the promotional campaign of Marks and Spencer in the context of Marketing Communication & Branding. It covers the purpose and brand vision, ways to measure the campaign, target audience, and ways to communicate the brand story. Additionally, the report includes a reflective essay on the skills gained during the project. The report is relevant for students studying marketing, branding, and communication courses.

Professional Development

Marketing Communication & Branding - Promotional Campaign of Marks and Spencer

This report explores the role and importance of digital marketing and social media marketing in contemporary businesses. It covers the basics of marketing, marketing mix, and the concepts of digital marketing and social media marketing. The report also provides examples of successful social media campaigns and discusses the models and standards used in digital marketing.

The Role of Digital Marketing and Social Media Marketing

This presentation on Digital Business Management and Emerging Technology covers topics such as e-business models, digital marketing strategies, cyber security measures and more. It provides insights into how organizations can use digital technologies to improve their operations and customer experience. Desklib offers access to solved assignments, essays, dissertations and more on this subject.