Trends and Pros and Cons of Virtual Business

Assessment

Executive Summary
Virtual business can be defined as a business that undertake and complete all and major
activities through electronic means and internet. Numbers of such businesses are increasing and
they have become very popular because of different benefits associated. This report has
discussed trends of virtual businesses and pros and cons of virtual businesses. Virtual business in
order to gain success they are focusing on personalisation. Further, report also has discussed
emerging models for digital businesses and what are the challenges that are associated with these
models and in general with digital business activities. Later report has discussed what are the
importance of collaborative relationships and strategic alliances by means of digital technology
and their importance for personalisation. This also has involved comparison and contrasting
digital businesses and e-commerce business.

Table of Contents
INTRODUCTION...........................................................................................................................4
LO1..................................................................................................................................................4
Question- 1 New trends for the virtual business and pros and cons of margining virtual
business on international level, including the importance of Technology and its impact...........4
LO4..................................................................................................................................................5
Question- 2 comparison on the basis on SWOT and situational analysis focusing on the
personalization.............................................................................................................................5
LO2..................................................................................................................................................5
Question 3- Emerging digital business models and challenges associated with information
security threats and ethics in general...........................................................................................5
LO3..................................................................................................................................................5
Question 4- Importance of new collaborative relationships and strategic alliances through
digital technology for implementing personalisation..................................................................5
LO5..................................................................................................................................................5
Question 5- Comparison and contrasting digital business and e-commerce and E-commerce
principles and their application to digital business......................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Customers are to most valuable and most important part of the business because they buy
the product and services from the company and satisfy their needs while company get the profit
by selling their product to the customers. It is necessary for the company top create great
experience for the customers so they can gain their loyalty and take competitive advantages.
This report will cover case study of ASOS Plc. Which is an online British retailer
company. It was founded in year 2000, and they are selling fashion production such as Clothes,
shoes, beauty accessories etc. ASOS is targeting young age group adults who are looking for
online shooing.
This report will success about the trends and advantages and disadvantage of virtual
business. This report will compare ASOS company using SWOT analysis, and it will also
evaluate the emerging business models and challenges that are associated with the information
security threats and ethics in general, This report will conclude importance of collaborative
relationship and strategic alliances with the help of digital technology of the personalization. In
the end of this report will compare e-commerce and digital business .
LO1
Question- 1 New trends for the virtual business and pros and cons of margining virtual business
on international level, including the importance of Technology and its impact
There are many trends within the online virtual business that can also be followed by
ASOS company to expand their business more globally, and they can show their presence as a
good brand within the online retail industry (Andersen and Karlsen., 2018). Here are some new
trends within virtual business.
Digital Mail box
Digital Mailbox is an one of the most popular trend within the virtual business. The
receiving, shorting, attracting customers and forwarding the mail is an important part of the
virtual business and online service provider like ASOS. But This is an very labour intensive task
that is not immune to the errors by the human . In the place of the manual mails forwarding , they
are using digital Mail box to provide fast and speed up services to their clients.
Coworking Virtual Office