Digital Business and New Technologies

This report explores the importance of Facebook as a digital technology and its use in business. It covers the development of Facebook, its hardware and software, and the types of businesses and organizations that use it. The report also discusses the effectiveness of Facebook as a business tool and its potential benefits for businesses.

Digital Business and new
technologies

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Importance of chosen topic....................................................................................................3
Development of the topic.......................................................................................................3
Discussion of the technology and its use in Business............................................................4
Technological platform and software.....................................................................................5
Type of Business/ Organisation that use the Technology......................................................6
Effectiveness of the Technology as Business Tool................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Digital technologies play a crucial role in delivering crucial aspects of individual's life in
current scenario. For the provided report document Facebook is being taken into consideration to
analyse the basic concept of the technology and provide briefings about the effectiveness of the
respective technology. Facebook is an American online social media as well as social networking
service which is owned by Meta Platforms. The provided firm was founded in 2004 by its
founder Mark Zuckerberg. Reflecting to the stats presented by SMPERTH, 2021, there are 1.79
billion users that visits Facebook daily that makes the company 3rd most visited website in the
world (Facts & Figures // Facebook Statistics for, 2022, 2021). The presented report paper will
include importance of technology, its related development, several platforms and further will be
an inclusion of various development platforms to promote better use of such technology (Sheard,
2018)
Main Body
Importance of chosen topic
There are various importance which can be derived from usage of Facebook as one of the
most famous social media application around the world. These are as follows; Community engagement: The provided technology gathers its resources with an aim of
engaging with communities. This promotes better community engagement in a specified
region which further is deemed to be helpful in terms of implementation of legislation or
promotes overall economic growth. Public campaigns: This social media application derives with another importance of
organising any sort of public campaign. It could not only engage individuals in forming a
particular view point about any specific campaign or completion of social objectives in a
given economy.
 Promotes socialisation: By use of technology like Facebook, an individual gets exposure
to external environment in which engagement of individuals are being ensured. For the
provided technology individual engages with society which further cures issues of mental
health and avoids building up of stress or depression in residents of the regional economy
(Peytcheva, 2020).

Development of the topic
Facebook was launched by Mark Zuckerberg and because of the efforts that he made earlier
included Facemash, a site was introduces in which the students have to rate one another’s
appearance. For generating Facemash, Mark Zuckerberg hacked Harvard’s Facebooks that
consists of pictures of students that facilitates them in recognizing each other. The website was at
boom but Harvard close down this site and created a risk to expel Zuckerberg for infringing the
privacy of the students and violating their security. However, Facebook was next projected by
Zuckerberg with a plan to make a website that connected all at Harvard together. Meanwhile in
twenty-four hours of introducing the site, Facebook had approximately fifteen hundred users that
got registered with the website (Santos, Murmura and Bravi, 2018). Within the duration of one
month, fifty percent of the undergraduate people were got registered and it helped Zuckerberg in
enhancing his team members for involving others in the process such as Harvard students
Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. With the passage of
time, the site of Facebook was expanded to other Ivy League universities and also other
universities across the US and Canada. In the year 2006, Facebook was opened to everyone and
having its spread to schools and colleges across the world with a registered e-mail identity. Now,
Facebook has a lot of users and became the most popular application throughout the globe. This
application has added a large number of new features as well as interfaces that attracts the users
(Weill and Woerner, 2018). This helps in expanding its users as well as value in this
technological world. It lifted restricted limitations and introduced some of the most successful
applications of mobile in the world and also get other successful applications in a large number.
Discussion of the technology and its use in Business
The use of technologies within business can be determined to be effective. The Facebook
is considered to be largest and also most recognized social media platform, that can help in
maintaining an excellent entry point for businesses who requires social media strategy for their
promoting heir sustainability within current market. As cvompar3ed to their social media
platforms, Facebook can help in exposing to the range of audience and also may offers the
significant group of business tools. There are multiple benefits which are found to be, attained by
the use of Facebook within business. Facebook facilitate in attaining social connection and wider
the networks which can help to promote the rate of customers and also it can also help in
determining meaningful connection with customers and increase the overall productivity levels

of an organisation (Gobble, 2018). It provides empowerment to the business, also create
meaningful connections with customers as well as might help in enhancing online brand. The
Facebook has been found to be used globally, which can help in them promotion. As per the
studies, it can also helpful in determining the professional bonds with other competitors as well.
Facebook is also a digital platform which can helpful in providing and may also offers life
advice, as this technology debits the abilities which are well known as relationship building
capacities, that are helpful in fostering the levels and standards of business. Also, it has been
found that, with the help of Facebook business can also facilitate while making connection and
interaction with target audience. It can also helpful in maintaining the brand reputation which
can help in attaining desired goals of an organisation (Fisher and Bloomfield, 2019).
Technological platform and software
HARDWARE
Facebook boosts one of the biggest data centres on the planet, it can be estimated with the fact
that Facebook reported that it owned about $3.63 billion in “network equipment” as of the end of
2015. Facebook’s data centre server are powered by chips from both intel and with customised
motherboard and processors, they also removed any type of paint or redundant things which are
not necessary for the systems to make working and maintaining them efficient .
SOFTWARE
As Facebook primarily written in PHP programming language and accounts MySQL database
infrastructure (Bereznoy, 2018). Facebook’s engineering team developed a program called
HipHop to convert php code into C++ to gain performance advantages.
To strap together infrastructure services made in any language or running on any
platform, it has built a framework that uses RPS(remote procedure calls).
Services used in Facebook’s infrastructure include Apache Hadoop, Apache Cassandra, Apache
Hive, FlashCache, Scribe, Tornado, Cfengine and Varnish.
For MySQL database, Facebook uses “Memcached”.It’s a distributed memory caching
system which use as a caching layer between the web servers and MySQL servers. Through the
course of time Facebook has made many optimisation to memcached to make it more efficient.
Hadoop is another open source map-reduce implementation which makes possible in
performing the calculations on large amount of data (Solberg, Traavik and Wong, 2020).
Facebook use this tool for analyzing the data. Within the respective technology, Hive is

originated from it and makes it probable for using SQL series instead of Hadoop. It helps in
making it easier for non-programmers to use.
Type of Business/ Organisation that use the Technology
Presently, Facebook is offering six page types and these include company, business or place,
organisation or institution and many more. Facebook becomes the 3rd most visited website in the
world as it has 56.8% male as well as 43.2% female users. This application is used in several
organisations in distinct industries such as hospitality industry, retail industry, real estate,
education sector and many more. The companies in retail industry like Marks and Spencer,
Morrisons, Sainsburys use Facebook to expand their brand value and generating more profits.
The companies search the ways to reach out to their potential customers and enhance their
market-share by promoting their services and goods through the medium of Facebook. Within
education sector, the respective technology plays an important role in increasing the interaction
between the students and itself. It also helps students in informal learning and in specific
discussions outside their academy. In hospitality industry, Facebook is used maintain the
connection with their potential audiences. By using this technology, hotels offer personalized as
well as upgraded information to their market-share. It becomes easy and simple for every
organisation or business to communicate and share their views to the customers by using
Facebook (Reis and et.al, 2018). With the help of this technology, the business can be expanded
through uploading the pictures and videos related to the business. Nowadays, it becomes the
strong way to interact with the target-market and also provides assistance to them in viewing the
products or services without visiting the premises. This technology facilitates the businesses in
extending their sales and the level of profit margin within the organisation and hence, helps in
expansion of business growth.
Effectiveness of the Technology as Business Tool
As per the studies, it has been founds that the Facebook can represent a major positive
impacts on organisation. Facebook has many potential benefits which can help businesses to
increased their sates and profit. For marketing products of the businesses they use Facebook for
marketing because it is a cheap source of marketing. The small and medium type of businesses
used Facebook for marketing their products. Facebook help businesses to share information
about their business at international level. Businesses can also share their pictures and videos
related to their business. The considered model is B2B, which also called as business to business

model (Van Esch and Black, 2019). It has been considered that a business which sells its own
product or it also can be service in the form of product to other firms. The main motive is to
increase the sustainability and productivity of an organisation within the current market. It has
been found that in some cases the buyer of the product can be become the end user, but frequent
the buyer can also be helpful in the reselling procedures to the consumers. B2B are considered
transactions which are generally have longer and wider sales cycle.
From the above discussion, it can be said that effectiveness of technology as a business
tool is considered to when the technology engages in enhancing the business operations being
produced in the corporate firm. The provided discussion provides with better use of resources
from using innovative technologies and illustrates critical pathways to attain desired aims and
objectives of the corporate firm (Bloomfield and Fisher, 2019).
Conclusion
From above discussion, it is concluded that technology plays a crucial role in the
development of the world. Within existing project, the chosen topic is Facebook for
analysing the concept of the technology and facilitates in describing the effectiveness of the
respective technology. In this portfolio, the importance of using the Facebook is explained
that helps in examining its effectiveness and its involvement in this technological world. The
process of how Facebook was developed is also discussed in the above report including the
members who are involved in the process of launching and developing the Facebook.
Technological platforms and softwares that are used by Facebook have also discussed in the
present project. Within the current report, various types of business and organisations have
been mentioned that are using Facebook for expanding their business as well as market-
share. By using the respective technology, there are various advantages that assist businesses
in expanding their profitability level through the process of marketing.

References
Books and Journals
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Fisher, M.J. and Bloomfield, J., 2019. Understanding the research process. Journal of the
Australasian Rehabilitation Nurses Association. 22(1). pp.22-27.
Peytcheva, E., 2020. Measurement Scales. SAGE Publications Limited.
Sheard, J., 2018. Quantitative data analysis. In Research Methods: Information, Systems, and
Contexts, Second Edition(pp. 429-452). Elsevier.
Santos, G., Murmura, F. and Bravi, L., 2018. Fabrication laboratories: The development of new
business models with new digital technologies. Journal of Manufacturing Technology
Management.
Gobble, M.M., 2018. Digital strategy and digital transformation. Research-Technology
Management. 61(5), pp.66-71.
Reis and et.al, 2018, March. Digital transformation: a literature review and guidelines for future
research. In World conference on information systems and technologies (pp. 411-421).
Springer, Cham.
Van Esch, P. and Black, J.S., 2019. Factors that influence new generation candidates to engage
with and complete digital, AI-enabled recruiting. Business Horizons. 62(6). pp.729-739.
Solberg, E., Traavik, L.E. and Wong, S.I., 2020. Digital mindsets: recognizing and leveraging
individual beliefs for digital transformation. California Management Review. 62(4).
pp.105-124.
Bereznoy, A., 2018. Multinational business in the era of global digital revolution. Mirovaia
ekonomika i mezhdunarodnye otnosheniia. 62(9). pp.5-17.
Weill, P. and Woerner, S.L., 2018. Is your company ready for a digital future?. MIT Sloan
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Online
Facts & Figures // Facebook Statistics for2022. [Online]. Available at:
<https://www.smperth.com/resources/Facebook/Facebook-statistics/>