Digital Marketing on Facebook: Difference between Traditional and Digital Marketing, Customer Touchpoints, and Data Analysis

Digital marketing
Facebook

Contents
Introduction.........................................................................................................................................3
Main body............................................................................................................................................3
Difference between traditional marketing and digital marketing with marketing mix.............3
Customer’s touchpoints and omnichannel journey.......................................................................4
Analyses data from digital marketing activities............................................................................4
Conclusion............................................................................................................................................5
References............................................................................................................................................5

Introduction
The digital marketing defines to advertising that is delivered through digital channels
like search engines, social media, websites. By use of this online media channels digital
marketing is technique through which companies endorses their brands, goods and services.
The Facebook is online social media and social networking which is owned by Meta
platforms. It was founded in 2004 by Mark Zuckerberg. It can be accessed from devices such
as personal computers, tablets and smartphones through internet connectivity (Candrasari, Y.,
2021). The Facebook provides product involves messenger, Instagram, Facebook view,
Facebook shops, business tools and many more. The report covers difference between
traditional and digital marketing by using marketing mix, customer touch points and
omnichannel customer journey and analyzing data from digital marketing activities.
Main body
Difference between traditional marketing and digital marketing with marketing mix
Traditional marketing Digital marketing
It defines to use of traditional channels such
as billboards, TV, printed media,
newspapers etc.
It defines to use of digital channels like
websites, social media for marketing
communication.
Product- in the traditional marketing the
products were available on the stores having
physical features.
The product is now available online which
can be purchased through official websites
of companies by using social media.
Price- In this companies were using
discounting pricing strategies for payment
in stores who refuse to retail prices later.
The customers went to stores and have to
bargain for the prices.
With the advancement of technology now
manufactures can sell directly to customers
their products and services. Now customers
can get products online on affordable prices.
Place- The products were only available in
the different outlets that needs the customers
to visit stores for the purchase.
The products in digital marketing are
available on various shopping sites of
companies through which customers feel
convenient to make purchase such as
amazon, Instagram, Facebook (de Mesa, J.C
and et.al., 2021).
Promotion- In the traditional marketing the In accordance to Clickz internet users now