Digital Business and New Technology: Impact on Domino's Pizza
Verified
Added on 2023/06/12
|8
|2576
|403
AI Summary
This report analyses the impact of digital business and new technology on Domino's Pizza. It covers the importance, development, uses, platforms, and software of digital technology. It also discusses the type of business and organisation that uses technology and how effective it is as a business tool.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
BM565 Digital Business and New Technology
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION......................................................................................................................3 MAIN BODY.............................................................................................................................3 Importance of digital technology...........................................................................................3 Digital technology development............................................................................................4 A detailed description of the digital technology and its uses.................................................4 Technological platforms and software...................................................................................5 The type of business and organisation that uses the technology............................................6 Use of digital technology as a business tool and how effective it is......................................6 CONCLUSION..........................................................................................................................7 REFERENCES...........................................................................................................................8 Books and Journals:...............................................................................................................8 Online:....................................................................................................................................8
INTRODUCTION In today's business world, technology is playing an important role as it helps to increase the efficiency of products, systems and services. It is really helpful for tracking and streamlining processes, managing contacts, maintaining data flow and employee records (Whitelaw and et.al., 2020). This report aims to analyse technology's importance and how it has developed in the environment with the special reference to Domino's Pizza. It is an Americanmultinationalpizzarestaurantwhichfoundin1960.Theheadquarteredof Domino's Pizza is situated in Michigan, United States. This report will cover digital business and new technologies which include artificial intelligence, big data, machine learning, etc. This report will cover the impact of digital technology on business. It will also cover importance of digital technology, its uses, platforms and software. MAIN BODY Importance of digital technology This is the era of digital business in which technology is playing an important role (7 Advantages of Digital Technology In Today’s Time, 2020). It is very important for each and every organisation to work on the development of digital technology. It is identified that digital technology is modifying the life of every individual in every aspect such as work, entertainment, shopping and communication. Digital technology is referred to devices that are faster, lighter, compact and versatile. There are many benefits identified by Domino's Pizza in the use of digital technology. Some of them are mentioned below: Social connectivity: It is found that Domino's Pizza is mainly focusing on increasing social connectivity and because of that they’re using digital technology as it is easy to stay in touch with family, friends, etc. Digital technology is found to be very helpful for people as-it-is design in order to get socialize. It includes messaging, mobile phones, texting, etc. Versatileworking:Thisisveryimportanttonotethatdigitaltechnologyis transformed the nature of work as it increases connectivity options(Ting and et.al., 2020). After the pandemic situation, it has become very necessary that people should work from home. With the help of digital technology, now people are doing their work from home which is also known as remote working. Domino's Pizza is understanding the importance of digital technology and that's why they used it in order to transform their nature of work.
Automation: It is identified that Domino's Pizza is increasing the use of digital technology as they know that it helps to make the machine smarter. There are many stores of Domino's Pizza found in which there is no need for humans in order to operate the machines. People can do orders without any employee of Domino's Pizza as they have much which provided automation services. Digital technology development It is identified that the digital revolution began between 1950 and 1970. It was actually the development of technology from mechanical and analogue to digital. It is found that because of digital technology, the communication of humans was also changed as they were starting through cell phones, the internet and computer. The digital revolution is actually the information age. In the 21st century, the use of cell phones we become a common position and it is the most common way of communication. By 2015, it is identified that approximately 50% of the world was connected with an internet connection. With the help of digital technology development, it is identified that the ability to store and form has grown and become accessible. It has provided many societal impacts and lifestyle changes. Digital technology development increases the ability to communicate and find important information in an easy way. It is found that the development of digital technology is increasingly e spread in the market as each and every organisation are understanding that use of digital technology becomes beneficial for them. But it is very important for company to use digital technology in an effective way so that they will enjoy the positive impact of digital technology on business practices, policies, management, people, culture, ethic and the skills. It is found that digital technology is very helpful for understanding the culture of other nation and other people. When company is planning for expanding the business that digital technology plays a very important role in order to understand the cross cultural management. This is the strategy that used by Domino's pizza as they become able to understand the culture of other nations with the use of digital technologies. A detailed description of the digital technology and its uses It is identified that digital technology is playing an important role in business as it helps an organisation to remain competitive in the market. Every day the competition in the market is increasing at a rapid rate(Vargo and et.al., 2021). The reason behind this is companies now understand the use of digital technology and they are using it as a strategy in order to attract customers. It results in the success of the company as they become successful in order to attract customers with the help of using digital technologies. It is important to
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
embrace digital technology in business as it provides many positive impacts on business such as cost-saving, improving productivity and efficiency, maintaining a competitive advantage, digital transformation, etc. In the case of Domino's Pizza, it is found that Domino's is an international pizza chain that went from near bankruptcy to technology innovator. It was famous for brick and mortar is a place as they promised to deliver pizzas in 30 minutes or less. That was a tactic which used by dominos in order to beat their competitors in their own game. There are many innovations found in Domino's pizza as they are the first digital innovators which grew from Pizza place to tech titan. Now they have driverless delivery and e-bikes which is really helpful for optimising the delivery process. They used GPS tracking which helps to maximize the efficiency of labour. It is also found that with the help of using artificial intelligence ordering, it removes friction from the ordering experience. Due to digital innovation, they are part of $899 billion (The digital innovations that took Domino’s from pizza place to tech titan, 2021). Some important uses of digital technology are found in the business. There is three important use of digital technology found in an organisation such as improving the productivity of the organisation. It improves customer experience as well. Due to COVID-19, companies are pushing themselves for digital transformation so that they can stay competitive in the economic environment (How COVID-19 has pushed companies over the technology tipping point—and transformed business forever, 2020). Technological platforms and software It is very important for an organisation to know about different digital technology platforms so that they can use digital technology in an easy way. A digital platform is referred to the established devices in the present day that makes the evolution of programs or software easy. It is not a product in itself as it provides many services, solutions and applications on the platform. Currently, some important digital platforms which are identified assuccessfulincludesocialmediaplatforms,service-orientedplatforms,knowledge platforms,andmediasharingplatforms(OrbenandPrzybylski,2019).Socialmedia platforms are the most successful digital platforms used by each and every organisation whether it is small or large. Domino's Pizza is found that the use of social media platforms become an important strategy of marketing. This is the main reason that Domino's Pizza uses Facebook, LinkedIn, Twitter and Instagram in order to connect with society. In the case of media sharing platforms, it includes Spotify, YouTube, etc. Some more important software of digital technology is found which dominate the current environment. It includes multi- experience, digital twin Technology driven by IoT, event-driven applications, etc. It is found
that Domino's Pizza is rolled out an ordering app (6 software technologies that will dominate 2020, 2019). They are combining autonomous vehicles, tracking sensors and smart speaker communications. The type of business and organisation that uses the technology Technology is becoming the need of the market and people. So it is very clear that each and every type of organisation are using technologies in their working environment. This can be better understood with the help of some important examples. In the education sector, it is identified that there is a continuous increase in using technology as teachers want to provide knowledge and information to the students(Mitchell and Kan, 2019). Teachers found that it becomes very easy for them when they are using technology such as projectors, computersandtheinternet.Theyarenotlimitedtothesetechnologiesastheyare continuously growing in technology. Another example is Domino's Pizza. Domino's pizza is belonging to the restaurant industry, but their continuously increasing the use of digital technology. So it is found that each and every type of organisation is using technology. Companies are not limited to digital technologies as it depends on the nature of the organisation and which type of technology they will use. It is very crucial for each and every company to understand the importance of the right use of technologies as it is beneficial as well as risk for the company. But it is very clear that each and every type of organisation whether it is private, public, small or large, etc. companies use technologies in their business environment. It is also found that is starting of business can be done with the use of technology. Use of digital technology as a business tool and how effective it is Business tools are found to be an application, methodology for the system which helps a company to operate a business in an effective way. It is also found that business tools are very helpful for improving the performances of a company and maintaining a competitive position in the competitive market. The use of digital technology is very helpful for companies and becomes very effective in order to improve the productivity of employees as well as the organisation. This is necessary to understand that digital technology can be used as a tool of business and it will become very effective if the company know the right use. It is identified and analyses that the right use of digital technology as a business tool is very crucial because if the company is not able to use then they will be facing many negative impacts. Using digital technology as a business tool is found to be very important as it helps to manage the performances of the company in the market. It is really effective for increasing
the collaboration, cooperation and communication among employees of the company. The success reason of Domino's Pizza is that they are using digital technology as a tool in an effective way which helps them to increase the focus of employees towards organizational success.Digitaltechnologytoolsareconcernedwithonlineplatformsinsoftware applications that are used by companies in order to perform quickly. It is also found that digital tools are really helpful for optimising the functions of a company in an effective way. With the help of using digital technology tools, Domino’s Pizza is able to protect its financial data which leads to a competitive advantage in the market. They are also using digital technology tools as a marketing strategy as it is very helpful to connect with people instantly. CONCLUSION It can be concluded from the above discussion of this report, technology is increasing in today's business environment. It is important for each and every organisation that issue digital technology in an effective way. It is analysed from the above discussion that digital technology development becomes very helpful for the organisation as it provides social connectivity, versatile working, etc. In addition to this, there are many benefits found with the use of digital technology. It is analysed that a company can use digital technology as a business tool as it creates a competitive edge in the complex and competitive business environment. This report included the effective use of digital technology as a tool which becomes a reason of success.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFERENCES Books and Journals: Mitchell, M. and Kan, L., 2019. Digital technology and the future of health systems.Health Systems & Reform,5(2), pp.113-120. Orben, A. and Przybylski, A.K., 2019. The association between adolescent well-being and digital technology use.Nature human behaviour,3(2), pp.173-182. Ting, D.S.W., and et.al., 2020. Digital technology and COVID-19.Nature medicine,26(4), pp.459-461. Vargo, D., and et.al., 2021. Digital technology use during COVID‐19 pandemic: A rapid review.Human Behavior and Emerging Technologies,3(1), pp.13-24. Whitelaw, S., and et.al., 2020. Applications of digital technology in COVID-19 pandemic planning and response.The Lancet Digital Health,2(8), pp.e435-e440. Online: 7 Advantages of Digital Technology In Today’s Time, 2020. [Online] Available through: <https://blog.universalbusinessschool.com/village-roadshow-entertainment-secures-480- million/> The digital innovations that took Domino’s from pizza place to tech titan, 2021. [Online] Available through: <https://www.ncr.com/blogs/restaurants/digital-innovations-dominos> How COVID-19 has pushed companies over the technology tipping point—and transformed business forever, 2020. [Online] Available through: <https://www.mckinsey.com/business- functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies- over-the-technology-tipping-point-and-transformed-business-forever> 6 software technologies that will dominate 2020, 2019. [Online] Available through: < https://espeo.eu/blog/6-software-technologies-will-dominate-2020/>