Key Trends of Digital Technology in Uber

Digital business or e-
commerce business

Table of Contents

INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Key trends of digital technology in Uber...............................................................................2
AI, AR and VR..................................................................................................................2
Chatbots, voice search and mobile shopping.....................................................................2
Big data and multiple payment options.............................................................................2
Advantages of digital technology in Uber..............................................................................3
Quick functioning and customer relationship....................................................................3
Cost efficient and affordable marketing............................................................................3
Customer flexibility and unlimited reach..........................................................................3
Implications for managing virtual business in the global environment in Uber....................4
PESTLE Analysis Implications.........................................................................................4
Emerging digital business models related with cyber security & ethics in Uber...................4
Emerging digital business model.......................................................................................4
Malware scanners and firewall..........................................................................................5
Antivirus software and authentication of data...................................................................5
Access control and password security...............................................................................5
Impact of new relationships & strategic alliances through digital technology in Uber.........6
Business ethics and corporate social responsibility...........................................................6
Communication flow with stakeholders............................................................................6
Brainstorming with innovation and sharing of resources with ideas.................................6
Ways of using e-commerce principles in Uber......................................................................7
User friendliness and emphasize on security.....................................................................7
Knowing target audience and add search column.............................................................7
Effective product descriptions and consistent branding....................................................7
Simple functional navigation and painless checkout process............................................8
High quality visual content and page loading speed.........................................................8
Using email communication and including Blogs.............................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10