Digital Business: Trends, Models, Alliances, and Cryptocurrency Impact

This report explores the trends, advantages, and implications of digital technology for virtual businesses. It evaluates emerging business models in the context of ethics and cyber security, the impact of strategic alliances and collaborative relationships, and the burst of cryptocurrency bubble in the business environment. The report focuses on Amazon as an e-commerce platform.

DIGITAL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Trends and advantages of digital technology with implications for management of virtual
businesses.....................................................................................................................................3
2. Evaluating emerging and new business models with context to ethics and cyber security.....5
3. Impact of new strategic alliances and collaborative relationships through digital technology
......................................................................................................................................................7
4. Impact of cryptocurrency on the modern development of digital business and evaluate of the
bubble bursting of cryptocurrency...............................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business is considered as the establishment of a business with the help of a digital
platform which has negligible physical presence in the industry. These businesses are based on
the e-commerce model which is helpful for them to trade their products and services online.
Digital businesses are beneficial for increasing the reach of an organization and enhance the
overall experience of the customers towards the products and services of the business.
The current report is based on Amazon which is an e-commerce platforms that provides
online services to the customers at a global level. This report explains the overview of trends and
benefits provided by digital technology and implications for managing virtual business in the
global environment, emerging digital business models in the context of business issues, impact
of collaborative relationships and strategic alliances through digital technology and the burst of
crypto currency bubble in the business environment.
MAIN BODY
1. Trends and advantages of digital technology with implications for management of virtual
businesses
Key trends in digital technology
There have been various trends that have taken place in the digital business environment
at a global level which has been beneficial for the businesses to grow. These developments in the
technology has been useful for the digital businesses to provide better convenience to the
customers and enhance their overall experience (Nwaiwu, 2018). With the help of different
innovations and creative steps, businesses have been able to develop better digital solutions
which have provided them with better convenience and stability. The key trends in the digital
business environment are as follows:
Cloud Technology
The cloud technology is an effective system which offers better convenience to
businesses and customers in order to access appropriate storage, servers, files. People are able to
access these effective systems with the help of different devices such as smartphones, tablets,
computers etc. even at a remote location (Lenkenhoff and et.al., 2018). The main aim of this
trend is to enhance the collaboration of Amazon with its drivers that are spread all over the world
helping in developing a better community. This is further useful for them to grow and generate
better quality of output.

Artificial Intelligence and Machine learning
Investments in AI and ML by businesses has been a major trend in the recent business
environment which is useful for the organization to analyse the data of customers. These digital
trends are effective in order to enhance the strategic management process of Amazon by
focussing on key preferences of customers. Several issues which are faced by them can also be
identified with the hep of this tool which can be beneficial for taking effective measures against
it.
Block Chain
Block Chain technology is a key trend which has gained massive popularity in the global
business environment. With the help of this aspect, organizations in the global business
environment are able to ensure better security of their data and transactional information (Bican
and Brem, 2020). It plays a major role in strengthening the business systems on Amazon which
is necessary in order to enhance the customers experience specifically.
Advantages of digital technology
Social connectivity
Digital technology is a massive development which has provided businesses and
customers to come together and enhance their overall experience of conducting the business
practices. Amazon is able to increase their interaction with their customers by videos, audio or
text exchanges which provides better opportunities to connect with them (Rangaswamy and
et.al., 2020). An effective online website and application has been developed by Amazon which
provides a handy interface to the customers for enhancing their overall experience.
Automation
Automation in the digital business environment is beneficial for increasing smartness of
machines and help the business to enhance their operational capabilities in the industry.
Customers are able to conduct tasks by themselves with the help of new and innovative tools
which are used for the overall benefit of the business. Amazon is able to generate better
productivity with the help of these tools and techniques which are offered by the automation of
services.
Information storage

Digital technology is beneficial for storing large sets of data in comparatively smaller
space which is beneficial for gaining better advantage in the industry. Media in large amount can
be stored with a secure framework that is helpful in maintaining the integrity and safety of the
data specifically (Ukko and et.al., 2019). This is useful for Amazon to grow and enhance their
storage capacity and provide a better experience to the customers.
Managing business in a virtual space
Management of the business in the virtual space in the global environment is beneficial
for Amazon to reduce the establishment costs which have a major impact on the overall
profitability of the business. This is a major concern for the business which has a positive
influence on the overall performance of the organization in the business environment. This is
crucial for the businesses to reduce the carbon footprint in the environment and enhance the
sustainability of the business (Perelygina, Kucukusta and Law, 2022). An effective image of the
organization can be generated with the help of these practices which is essential for the business
to grow and enhance in the business environment.
Virtual businesses can be operated with the convenience of place and time and employees
are able to work in hybrid conditions. This is a positive factor which is essential for increasing
the overall productivity of Amazon in the global business environment. With the help of these
aspects the business is able to grow and enhance their success opportunities which have a major
influence on the performance of the business in the industry.
2. Evaluating emerging and new business models with context to ethics and cyber security
New and effective business models for digital business operations have been beneficial in
order to follow a standardized approach towards the overall development of this business. This
aspect has been beneficial in order to grow and achieve better sustainability in the competitive
business environment (Sousa and Rocha, 2019). Cyber attacks have been a major concern in
order the overall development of digital businesses in the industry. These aspects may have a
negative influence on the overall sustainability of the organization in the industry. There are
several changes which have been made by the organization in order to grow and increase their
business opportunities which play a major impact in the development of the business.

These cyber attacks and ethical considerations may have a direct influence on the quality
of results that are generated by the business for which a suitable analysis is to be found for the
business to grow. The E-commerce model is an effective digital business model which is useful
in increasing the overall performance in the business environment. Amazon has adopted this
business model which provides better security and assurance to the organization in order to
maintain their privacy in the industry. With the help of these aspects, the business is able to
generate better profitability and create better opportunities for growth and sustainability in the
global business environment. It is a secure digital model which provides assistance to the
business top grow and enhance their sustainability in the competitive industry.
The marketplace digital business model is another special framework which is useful
in enhancing the overall performance of the business in the industry. Due to these aspects, the
business is able to grow and achieve better proficiency in order to grow and generate better
quality of output. It is necessary for the businesses to create better sustainability and enhance the
productivity of the business environment (Luz Martín‐Peña, Díaz‐Garrido and Sánchez‐López,
2018). It is ideal for Amazon in order to connect with their customers and protect their crucial
information which is necessary for them to grow and enhance their sustainability in the business
environment. This is where both buyers and sellers are able to trade their products and services
and enjoy the convenience of their choice and time successfully.
The ecosystem digital business model is a complex but effective business model which
provides different services to Amazon with the help of proper convenience to customers. A
strong ecosystem is developed around the business where all the elements and factors are
properly monitors that are having a major influence on the viability of the effectiveness of the
business in the industry. A strong community is formed by the business which is further helpful
to enhance the success of the business to grow and create better opportunities for the company.
The organization is able to attract more customers and enhance their overall productivity in the
market which is essential for them to grow.
These digital business models are effective in order to reduce the possibility of cyber
attacks which may have a negative influence on the overall sustainability of the businesses in the
competitive business environment. Due to these activities, the organization is able to protect their
performance and create better opportunities to grow and form better solutions for their success in
the industry (Chaffey, Edmundson-Bird and Hemphill, 2019). These aspects may create better

productivity for the company to enhance their performance and grow in the competitive business
environment. It is helpful for the business to reduce unethical practices in the environment and
gain better advantage for achieve growth and sustainability in the industry. Use of these models
can create better opportunities for the business to grow and enhance their performance in the
business environment.
3. Impact of new strategic alliances and collaborative relationships through digital technology
Two or more companies when combines at a time for a common goal of winning the
situation is known as strategic alliance. To the business strategic alliance provides some benefits.
To the valuable expertise, customers, new market entries and to the resource it provides the
innovative solutions. Partners of the business can quickly scale up through the allowance of
strategic. The alliance is the game changer for some companies as the innovation and the speed
of the values to the environment of the business (Senyo, Liu and Effah, 2019). The relationship
of the business are referred as the alliances. To achieve the goal of the organization more than
two entities work together as a joint venture in each alliance. Example of the strategic alliance
are like deal between the Barnes& Noble and the Starbucks. To create the competitive advantage
for the pooling of the skills and the resources, there was a help of the strategic alliances. Joint
venture, non equity alliance and the equity alliance are the three categories of strategic alliances.
Joint Venture- It starts when two companies started a new company.
Alliance of Equity Strategic- It occurs when certain percentage of equity purchased of other
company.
Alliance of Non-Equity Strategic- When there is sign of contractual relationship between two or
more companies.
To develop the new technologies and the new product there will be an opportunity for the
Amazon. There will help in the development of the business in the future through the alliance.
To the service and the software security Blackberry Qnx, Amazon Web series is the most
popular company (Bican and Brem, 2020). Across the world Amazon is the leader in the security
of intelligent. There was a global agreement of both the companies. There are some advantages
and the disadvantages of the strategic alliance. The complement goods and services are provided
through the strategic partner in the organization which will help in boosting the performance.
There will be reduced in the risk and the costs to the economies of the business. The
disadvantages are that Amazon trade secrets are to be shared with strategic partners. There wan a

creation of the potential competitor due to the strategic alliances. To gain the share market in the
competitive market there are the formation of the strategic alliances.
Collaborative relationships is a major benefit which can be achieved with the help of
digital business options which are useful in order to increase the overall convenience of the
business in the industry. Collaboration of the Amazon with several marketers and other
businesses is effectively possible with the help of digital technology that is helpful in enhancing
the overall experience of the business to gain better advantage and achieve success in the
business environment. The digital business environment makes it easier for Amazon for
allocating better software and other business systems in their organization and increase the
overall viability of their results. It is essential for increasing the sustainability of the business
environment with the help of continuous efforts in the benefit of the business (Strutynska and
et.al., 2019). The business are able to collaborate with popular influencers in order to promote
their brand and increase the overall value which is generated by them in the industry. With the
help of these practices, the businesses are able to grow and achieve better sustainability which
has a significant impact in the overall development of the business.
4. Impact of cryptocurrency on the modern development of digital business and evaluate of the
bubble bursting of cryptocurrency
To the both Great Financial Crisis and to the internet bubble burst crypto creates the
crash rival. In the seven days the cryptocurrency market stated the loss of more than $300 billion
and after it the cryptocurrency market started to recover the loss. The price of the market went up
when there is the injection of the $100 million worth of Tether into the market when there is fall
in the market. There will be no other capital to catch the loss when there will be the fall in the
market. If there will be the shut down of the Tether it impacts to cover the loss. The tether
currency is worth to the all the stable coins (Tether pays out $10bn in withdrawals since start of
crypto crash, 2022). To receive the new tokens of the new tether crypto currency business or the
institutional investor can purchase through the large reserve stable assets. On the crypto currency
exchanges there can be the process of buying and selling of assets. During the crash of the
market in the cryptocurrency there will also fall in the value of investments of the Amazon. It
will affect in the fulfilling the wants of the customer and will also struggle in matching the
deposits of the customer. There was a reserve of tether in which the currency was backed up
simply.

In the today's world most of the business were associated with the digital tools. Thus, in
the world of business it is necessary for every business to adapt the latest technology in the
company. Adapting of the latest technology will help the company in increasing the share market
(Bulut, 2018). To the development of the digital business cryptocurrency impacts the business in
such ways. The impacts to the business are like it create the new services and more competition
to the financial services. There is an increase in the finance of the Amazon in the developing
countries through the cryptocurrency. To improve the payments there should be a reduction in
the time and the fee transaction, payment of cross border. To the purpose of investment,
transaction and the operation business purchase the digital assets and cryptocurrency. There are
several challenges and opportunities which should be identified by the Amazon while using
crypto.
Transactions were made more secure, easier and quicker with the help of cryptocurrency
(Chen and et.al., 2022). To purchase the crypto customer does not require to withdraw the money
and also does not require paying through credit cards. To the digital business crypto currency
helps the business in recording the every transaction of the business. Cryptos can be stored
digitally and it will more secured as in the blockchain the entry will be published. It does not
require processing fees as there is no middleman for holding of funds. There is no involvement
of the financial institutions and the governments in the regulation of cryptocurrency (Bulut,
2018). Across the world cryptocurrency are the most popular as there is no regulation of bank.
Market can be attracted through crypto as it is very simple. There are several benefits of the
crypto currency it has some drawbacks.
There will be increase in the sales of the business due to the transaction of crypto. The
negative impact of crypto to the Amazon such as there is chargeback proof payment. To resolve
the problem it takes a lot of effort and time. There should be the confirmation of both the parties
in the transaction else the transaction will not proceed (Kyriazis, Papadamou and Corbet, 2020).
Due to the volatile nature of the cryptocurrency it can impact the performance of the business.
To the constant product revaluation and the fluctuation of value which creates the volatility in
the digital business. In the future crypto currency will help the business in the expansion of the
Amazon. There will also help the digital businesses in the smooth business processing.

CONCLUSION
It has been concluded from the above report that the applying the modern technology to
the transformation of the company and for the better experience of customer is the process of
digital business. The report provided that there was a good experience to the customer form the
new valued products. It helps in the creation of the connection with the people. Thus, the report
provided the managing business virtual and the digital technology advantage. The report also
provided the key trends of the digital technology to the Amazon in the global context. Further,
report evaluated the impact of the emerging model of digital business to the issues of the
business.
Moreover, report evaluated the strategic alliance and the relationship with new
collaborative impact to the Amazon in the digital business. The report evaluated the use of the
ethics and the cyber security by the company. Further, the report provided the impact on the
digital business in the process of development. There will be an impact of increase in the
productivity and the efficiency of the Amazon through the digital technology. There is an impact
in the improvement of the collaboration, communication, social networking, improvement of
experience with the customer and the staff with the help of digital technology.

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