The article discusses the benefits of building a company website in-house as opposed to outsourcing the task. The author argues that in-house development saves costs, allows for better customization to suit the company's needs, and enables instant maintenance and modification when needed. The article also highlights the importance of involving all stakeholders in the development process to ensure high-quality software. According to the author, if a company has the capability to utilize its staff members to undertake the task, in-house development is a better option.