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Promotional Mix Theory in Metro Bank

   

Added on  2021-04-17

1 Pages712 Words181 Views
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Proposed Promotional CampaignAs the Metro bank is opening personalized service, customers will have the option to contact the bank management 24/7.The bank is also kept open 7 days a weekAs optimised information are send it will be possible to focus upon the main business promotional techniques•The advantage Justification of the chosen communication ChannelWith digital communication technique it will be possible for the bank to reach out to wider customers in short time periodEffective use of the situation can also be made as most other Rival companies are using digital techniques to connectCustomers will also have the option to raise any form of issues directly to the bank management Change in the market policies can also be quickly informed to the target audienceKey message The key message of communication plan will include changes in the financial market of UK which will include changes in inflation and interest rateAwareness level of the public will be raised about importance of using proper digitized banking service•The competitive advantage of the metro bank will also be highlightedKey performance indicatorsRegular feedbacks will be collected from the customer inthe form of online surveyThe customer will also have the opportunity to directly contact Bank management for raising any kind of fraud Use of AIDAThe attention of the customer needs to be drawn towards the fact that the Metro bank is open 7 days in a weekThe interest of the customer will be benefited through the innovative digital banking serviceThe Desire of the customer can also be made by effective Bibliography •About us | Metro Bank. (2018).Metrobankonline.cCOMMUNICATION PLAN OF METRO BANKIntroduction Communication plan is an essential tool in promotional campaign of businessIt can help to send optimized information to the target customers.Communication plan of business plan is implemented according tothe given situation in market.The organisational objectives andgoals are also clearly conveyed tothe customer through communication planThe communication plan of the Target Audience The target audience of Metrobank includes all the people mainly residing in London and other parts of UK and ScotlandThe organisation will target the people, who do not yet have a bank accountThe Metro Bank will also target the unsatisfied ConclusionWith effective business communication plan it is possible to generate effective competitive advantage.The Metro Bank will use the advanced digital communication channels Promotional Mix TheoryDigital communication is the primary mode of promotion used by the Metro BankLower interest rate are implemented in order to gain competitive advantageThe operational processes are mainly dependent upon internetand mobile banking
Promotional Mix Theory in Metro Bank_1

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