ASDA Clothing Range: Digital Communication Campaign & Reflection

This report delves into ASDA's digital communication campaign designed to promote its new clothing range, outlining the campaign's objectives, measurement of success, and a detailed plan utilizing various digital marketing tools. The campaign focuses on attracting new customers, solidifying ASDA's position as a value retailer, and providing affordable, quality services. Key performance indicators include a 20% increase in sales, a 30% return on investment, a 25% increase in brand awareness on social media, a 10% customer attrition rate increase, and a 35% rise in sales revenue. The communication plan leverages Facebook, Instagram, Twitter, YouTube, and ASDA's website to engage with potential customers. The report reflects on the effectiveness of these tools, highlighting the importance of social media strategy, customer interaction, and website optimization in achieving the campaign's goals, ultimately emphasizing the role of digital marketing in modern business operations.

DIGITAL
COMMUNICATION
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Contents
Introduction 3
Campaign objectives 3
Measurement of success 3
Campaign plan 3
Communication 1: Facebook 4
Communication 2: Instagram 4
Communication 3: Twitter 4
Communication 4: YouTube 5
Communication 5: Website 5
Reflection on Campaign 5
Conclusion 7
References 9
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Introduction
Digital marketing tools plays a vital role in order to achieve the specific goal
of organizations. These marketing tools helps the companies to attract the number of
customers towards their products and services. As relation to this ASDA is being
taken into the considerations. The mentioned company used number of marketing
communications campaigns in their organizations operations. As reflection of this
below are the highlights of the campaign that perform for the new clothing range that
helps the mentioned company in order to fulfill their objectives. The report will be the
inclusion of campaign plan as well as digital communication marketing tools that
helps them in order to promote their product In between the potential audiences
(Carrigan, 2019 p.126).
Campaign objectives
The objectives of performing the campaigns is to;
 Attract the number of new customer towards their clothing range
 To be a UK's one of the value retailers that fulfills customers need.
 Provides the Affordable and quality services to their valuable customers
Measurement of success
 increase in sales by 20% at the end of financial year.
 Return on investment in the first year should be around 30% that spent on the
ads.
 Brand awareness on social media should increase by 25% in the time span of
3 months.
 Customer attrition rate should increase by 10%.
 sales revenue should be increased by 35% percent at the end of the year.
Campaign plan
The mentioned company can use the various mode of marketing tool in their
campaigns that can help them in order to effective communicate with their potential
customers. As these communications tools can easily help the company in order to
achieve their objectives (Gottfried, and Shearer, 2019 p.450). There are several
techniques through which the respective company can promote their new clothing
range in the vast variety of customers. In relation to this below are some effective
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communication platforms through which company can advertise its new range of
clothing in between the customers.
Communication 1: Facebook
The respective company is very active on the Facebook. They uploaded the
eye catchy post regard to their products on the Facebook in order to attract the
number of customers towards their new range of clothing products. By their attractive
post the respective company attracts the attention of peoples. As they also directly
communicate with their customers through such mentioned websites. As the number
of people spent time daily on these websites (Hjorth and Hinton,2019 p.80). Hence, it
forms the effective communication as well as people can also give the feedback in
regard to the products. Therefore, by regular reviewing and handling the company
account on the Facebook helps the respective company to demonstrate their new
range of clothing products.
Communication 2: Instagram
The respective company use the Instagram to post their range of products on
their Instagram accounts. Through, the mentioned channel company increases the
desire for the company products. As by uploading the stunning photos of their
clothing range can help the mentioned company in order to develop the interest for
their new range of products. As these practices can influence the respective
company overall sales as well as increases the revenue. These post provides the
detailed information of the products such as fabrics that used in making the product
as well as the sizes that provides by the company. The mentioned company
advertise their products on Instagram ads. These ads uses the Instagram algorithm
and reflects the interested peoples that have the interest in the clothes (Kaplan, and
Mazurek, 2018 p.69).
Communication 3: Twitter
By using the twitter, the mentioned discussed company can easily create the
effective mode of communication between customer and company functions. As by
resolving the customer issues though responding quickly as well as by showcasing
the effective brand personality will help the company in order to develop the trust and
loyalty of customers towards the company operations. As by monitoring these
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activities can help the respective company in order generate the interest for the
products as well as also develop the loyal customers.
Communication 4: YouTube
In the today digital era you tube is one of the major communication channel
that succors the organization in order provides the information about the new
product. Hence, the respective company can use the mentioned communication
channel for attracting the large number of customers for their diverse clothing range.
As by creating the detailed ad regard to the clothing range, company can display
their ads on the most engaged you tube channels. As these ads will generate the
desire for the products in between the customers through their attractive ads strategy
and convert these customers to buying the company new range of products by
following the company links (Luttrell,2018 p.50).
Communication 5: Website
The official website of company plays a major role in reflecting the company's
product range as well as their image in the operational market. Hence, developing
the effective websites with the number of features such as customer feedback as
well as effective shopping experience can generate the effective sales in company
operations. By uploading the detailed information of the clothing range as well as by
creating the smooth shopping experiences on the mentioned company web page will
boost the overall sales of the company. The websites play the vital role as it decides
whether the customer will purchase the product or leave the website. As the
excitement that created through the various experiences converted only through the
effective websites. Hence, the mentioned company should create the smooth
customer experience (Carrigan, 2019 p. 350).
Reflection on Campaign
As the world is changing with the technology with the help of various tools that
help in building the business and relationships so that the customer's demands can
be fulfilled as per their need. Various digital marketing tools are explained below-
 Facebook- This tool helps to establish the brand online by finding the best
candidates which are potential (Kaplan and Mazurek, 2018 p.140). For
example, people did not use to have knowledge about various places and the
meals but they know about each and everything due to Facebook. As social
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media is the most recognized network that focuses on the business by
developing the social media strategy. As compared to other tools or platforms
Facebook has huge audience and it offers the most thorough set of tools. This
helps to make connection with the potential customers and employees so that
the level of productivity can be improved.
 Instagram- It is one of the best tools that helps the individuals to share their
lives with their family, friends and the world. It is used for the e-commerce
purpose to inspire the others to participate more. Such tool is responsible to
build the level of trust among the customers and it is a popular social media
platform that allows to serve the best marketing tools the business and for any
business, an account can be created so that the high quality pictures can be
used with the help of hashtags. It is a platform for the virtual word of mouth in
which the audience is impressed by the review of the product (Luttrell, 2018
p.76).
 Twitter- It allows to gain the valuable customer insights by putting people in
the platform for the purpose of conversation. This can help the research trend
for various topics so that the audience can be reached effectively. Its explore
page gives an updated list of various topics and hashtags which are trending
in the region and relevant to the interests.
 Website- The website is the way to project the news about the existing
products or the new launch that helps in creating the awareness of the
product. Website plays an important role in the growth of the business and it
creates the first impressions on the mind of the customers. There are various
things are required for the websites such as it should look professional, user
friendly and easy to navigate (Gottfried and Shearer, 2019 p.336).
As the reflection of above marketing tool I believe that digital marketing tools
plays a major role in order to attract the diverse and right pool of customers towards
the products. As in the report some of the tool was discussed such as Facebook,
twitter, you tube, website as well as Instagram. As it helps the companies in order to
effectively communicate with their targeting customer. I think these tools create the
effective mode of functions for the company in which they can easily identify and
target the customers towards their product range. As one of the reliable
communication tool that discussed in the above report is Facebook over the billions
of people are now the mentioned platforms. Hence I think, it is one of the major
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opportunity for the companies to display its new product range in the vast number of
customers. As by the effective and social media strategy these companies can easily
convert the audiences into potential customers. As I seen in the above discussion
the respective company use the mentioned digital communication channel in their
operational activities. As by launching the campaigns as well as surveys companies
can easily understand the preference and wants of the customers and can improvise
the products even more better for the better sales for the company functions.
According to these details I personally think companies show should focuses on
these communications channel more deliberately.
Another communication channels that plays a vital role in creating the
effective communication is Instagram, you tube and website. Through, the
mentioned channel company increases the desire for the company products. As by
uploading the stunning photos of their clothing range can help the mentioned
company in order to develop the interest for their new range of products. As we
discussed in the above reports the respective company use these modes of
communications channels in their marketing operations. As all these practices
generate the value of customers towards their operational activities. I think these
channels plays a vital role to provides the dedicated platforms through which
marketer can easily connect with its customer and can make them as valuable one.
As it gives the chance to flow the operational activities more gracefully and
effectively in the operational market. These activities provide the detailed information
regard to the taste of the customer, wants of the customer as well as interest
towards the products. Hence, this information can use by the company’s marketers
in order to generate the effective operational functions (Hjorth and Hinton, 2019
p.436).
Conclusion
From the analysis of above discussion, it is clearly stated that the above
mentioned communication tools plays an important role in the company operational
activities. As these tools helps the marketers of companies in order to attract the
number of customer towards their new and existing range of products. As in the
above report communication tools like Facebook, Instagram, you tube as well as
Instagram and many more were discussed. In instance to this these tools helped in
order to achieve the organization goals more effectively as well as generate the
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strong brand image of organization in the performing market. As seen in the above
report these tools helped into increase the customer retention rate as well as
developed the value in their overall organization activity.
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References
Books and journals
Carrigan, M., 2019. Social media for academics. Sage.
Gottfried, J. and Shearer, E., 2019. News use across social media platforms 2016.
Hjorth, L. and Hinton, S., 2019. Understanding social media. Sage.
Kaplan, A. and Mazurek, G., 2018. Social media. Handbook of media management
and economics, pp.273-286.
King, P.L., 2021. Advanced Fuels Campaign Execution Plan (No. INL/EXT-10-
18954-Rev006). Idaho National Lab.(INL), Idaho Falls, ID (United States).
Luttrell, R., 2018. Social media: How to engage, share, and connect. Rowman &
Littlefield.
Payne, A., 2021. Bringing the boys back home: Campaign promises and US
decision-making in Iraq and Vietnam. Politics, 41(1), pp.95-110.
Pribadi, M. and et.al., 2021. An Optimization Model for Corrosion Repair Campaign
Plan on Offshore Platform's Topside Facilities.
Shahdadpuri, A., 2021. Who Is the Master; What Is the Plan? Deconstructing Master
Planning: A case study from Delhi’s civic campaign ‘Main Bhi
Dilli’. Conscious Urbanism, 1(1), pp.14-22.
Stubbs, D., 2021. The direction, planning, and implementation of the Operation Iraqi
Freedom air campaign, 19 March–2 May 2003. War in History,
p.09683445211034535.
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