Digital Communications Plan for ASDA's New Clothing Range

DIGITAL
COMMUNICATION
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Contents
Introduction 3
Campaign objectives 3
Measurement of success 3
Campaign plan 3
Communication 1: Facebook 4
Communication 2: Instagram 4
Communication 3: Twitter 4
Communication 4: YouTube 5
Communication 5: Website 5
Reflection on Campaign 5
Conclusion 7
References 9
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Introduction
Digital marketing tools plays a vital role in order to achieve the specific goal
of organizations. These marketing tools helps the companies to attract the number of
customers towards their products and services. As relation to this ASDA is being
taken into the considerations. The mentioned company used number of marketing
communications campaigns in their organizations operations. As reflection of this
below are the highlights of the campaign that perform for the new clothing range that
helps the mentioned company in order to fulfill their objectives. The report will be the
inclusion of campaign plan as well as digital communication marketing tools that
helps them in order to promote their product In between the potential audiences
(Carrigan, 2019 p.126).
Campaign objectives
The objectives of performing the campaigns is to;
 Attract the number of new customer towards their clothing range
 To be a UK's one of the value retailers that fulfills customers need.
 Provides the Affordable and quality services to their valuable customers
Measurement of success
 increase in sales by 20% at the end of financial year.
 Return on investment in the first year should be around 30% that spent on the
ads.
 Brand awareness on social media should increase by 25% in the time span of
3 months.
 Customer attrition rate should increase by 10%.
 sales revenue should be increased by 35% percent at the end of the year.
Campaign plan
The mentioned company can use the various mode of marketing tool in their
campaigns that can help them in order to effective communicate with their potential
customers. As these communications tools can easily help the company in order to
achieve their objectives (Gottfried, and Shearer, 2019 p.450). There are several
techniques through which the respective company can promote their new clothing
range in the vast variety of customers. In relation to this below are some effective
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