Digital Culture Based on Shoshana Zuboff | Study

Running Head: DIGITAL CULTURE BASED ON SHOSHANA ZUBOFF
Digital Culture Based on Shoshana Zuboff
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DIGITAL CULTURE BASED ON SHOSHANA ZUBOFF1
Introduction
As compared to certain functional aspect that are associated with the function of
behavioral surplus as per Shoshana Zuboff, it is completely extracted from the human
experience which is completely on a private basis where under this respective part nothing
is considered to be exempt. These types of operations were introduced with the system of
behavioral surplus which is completely drawn from the system of online browsing, online search
and several behavioral aspects that is associated with the function of social media. In this
current digital surrounding every connected and smart interface, device and other mode of
internet point is completely redefined as a particular node in massive supply network which
is dedicated to persistently inducing, hunting, tracking along with taking more and advanced
behavioral surplus. The kind of supply chains which introduced gives a new production means
which in the current times is declared to be known as the system of machine intelligence.
The key objective of the study is to understand and evaluate certain operational aspect
that is associated with the impact of digital technological aspects such as google, Facebook,
Netflix and Instagram in the daily usage (David 69). The core part of the study is to prepare a
brief analyzation of the respective study through several readings that are demonstrated by the
author in the book of Shoshana Zuboff “The Discovery of Behavioral surplus”.
Contrasting Shoshana Zuboff view with Personal Experience (Related to
Social media)
According to Zuboff, it is considered to be an understandable part that, several core
aspects that are associated with the system of factors related to the behavioral surplus is
considered to be accidently discovered. Google was planning to sell their ads, and the particular

DIGITAL CULTURE BASED ON SHOSHANA ZUBOFF2
greater search engine in which the ads were about to be sold was associated with the key interest
area of people. It was considered to be a great approach, free product where they did not create
any kind of dependency on form surveillance. But irrespective of the part, it is believed that we
basically have a huge load of data available. This respective part generally has large
possibilities and these possibilities voyaged to the social media platform Facebook at the
particular point of time when Sheryl Sandburg shifted form google to the large social media
platform Facebook. Compared to Facebook under all particular aspects made us to the side of
dropping our guard.
In the year 2002, people were completely shocked by the program introduce by the
government which was based on the system of information awareness and in this congress
defunded this part apart from the insistence of 9/11 (Shoshana et al 264). In the year 2004, the
social media platform Facebook was launched and within few years we completely became
convinced the system of confidentiality was over and there was no choice rather than stop getting
disturbed about it (Catherine 13). According to my perspective I believe that it is not
considered to be a core beneficial part, if social media platforms are allowed to track every
move that is related to their customers. There are also other possible techniques and model
which can be easily adopted by them. As a part of example, it can be stated that, they may be
capable of making us the one among the richest corporation through the system of market
capitalization but the core factor is that in this approach it is beneficial part for us to earn more
profit on all basis.
The other part related to the statements of Shoshana Zuboff is associated with
certain operational aspects that is related to the organization Apple, the company’s current
operational part which is related to the segment of redesigning themselves as a privacy