Digital Cultures: Impact of Technology on Human Interaction

DIGITAL CULTURES

TABLE OF CONTENTS

INTRODUCTION
Digital culture describes relationship between human and technology. Concept of humans interacting
each other with help of technology is called digital culture. Way of thinking, interacting and communicating
through internet is part of digital culture. Technology has made everything fast and easier, things can be done in
a single click. Digital media is playing vital role in business operations and day to day activities of business are
done with help of internet or technology. Current era is all about technology, from waking up in morning to
sleeping in night humans use technology to get things done. To run and grow business efficiently a businessman
should be connected to digital business. Companies use help of internet and technology for running business
operations smoothly.
Argos is a catalog retailing company, which was founded by Richard Tompkins in November 1972.
Company is acquired by Sainsbury’s supermarket chain and headquarters of company is in Milton Keynes,
England. Company serves its customers in physical stores as well as online on websites of company. Firm takes
help of technology to run both online and offline business. Argos uses kiosk machine at its stores, from where
customers can easily place there order and they do not have to wait in long queues. Kiosk machines are also
created with help of technology thus technology makes business activities faster and easier. Consumers can
easily place online orders from websites of company. In pandemics like coronavirus online business has helped
companies in provide a sustainable growth so it does not come on the verge of closing. Company has an
impressive web presentation on their sites which helps in attracting customers. Argos is a big name in steel
retailing market and company has business all over country and oversees. Almost 58 percent business of
company has been moved online with third most visited retail site online in the United Kingdom. Customers can
place their orders online on website of company and products get delivered to their selected addresses.
Consumers can either pay online or they can use ‘fast track’ option provided by company. In this presentation
digital culture and digital media is explained in context of Argos.
A New Era of Data Ethics
Technology is becoming more advance every day and it is impacting everyone’s life in one or another
way. This year is has become a revolution in digital marketing and online business operations. People are
getting exposed to technology to get their work done easily but it has some drawbacks also. Data hacking and
leaking is one of the threats which consumers may have to face while using internet or online sites. When
people go online and use any digital site they have to provide their data on that site to access. People want
companies to be clear about their data privacy policy, like how they are using it and what are they going to offer
in return to customer. Brands are expected to safeguard customer’s data so companies are trying to get it right in
ways they can. Customers provide their information on basis of trust relationship they have with that particular
brand so companies are also working on keeping customer’s data safe as possible. Data ethics is a complex
topic but global leaders are also taking part in discussion about it because it is a very essential to grow business
and keep customers engaged with company. Various governments are planning to implement laws that protect
customer’s data and privacy. Data analysts, data scientists, and all other data practitioners have to follow data
ethics for successful business planning. Principles of Data Ethics are explained below.
Only needed data should be used: In companies data is used by data analysts to complete various
business operation and processes. Firm should use only needed data to get desired output. Minimum use
of data can promote sustainability in business also it is less risky. Data is used in every business in so
many business activities such as planning and organizing.
Being transparent with customers: Transparency means not hiding anything from customers and all
your actions should be open for any kind of scrutiny. Companies should not deceive customers and all
processes regarding use of customer’s data should be cleared to customers. Users of data should clear to
customers that how and where data of customer will be used. Company should be open to share
information regarding project they are working on, guidance regarding understating privacy policy and
company’s way of working. Methods used in completion of project, and outcomes of that project should
be widely available to public to understand about company.