Digital Business: Key Trends, Advantages, and Emerging Models

DIGITAL BUSINESS

EXECUTIVE SUMMARY
Digital or e-commerce business refers to the conduction of business operations over the
internet. In this report, the discussion pertaining to key trends and advantages of digital business
has been done which results in understanding that these business models are helpful in lowering
costs of operation and obtaining higher accessibility of target audience. The report has
highlighted the need for considering issues related to cybersecurity and ethics in the wake of new
and emerging business models for greater customer loyalty and better reputation in the
marketplace. Also, collaborative relationships and strategic alliances have been proved to be
beneficial in terms of sharing digital knowledge and expertise while carrying on business
through digital platforms. At last, the impact of cryptocurrency has been discussed critically
which reflects that by accepting digital currency as a medium of exchange, transactions can be
completed in quick and easier manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Overview of advantages and Key trends of digital technology..................................................4
New and emerging digital business models................................................................................8
Evaluation of impact of new collaborative relationships and strategic alliances through digital
technology.................................................................................................................................10
Impact of cryptocurrency on Argos..........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journals...................................................................................................................13
Online........................................................................................................................................14

INTRODUCTION
Digital or e-commerce business refers to the transmission of goods and services over the
internet. The aim of this report is to perform strategic evaluation of a digital or e – commerce
business either having B2B or B2C model for their business. The business will be selected on
criteria such as the business must be having a well-developed website, so that required
information can be gathered related to their strategies and operations. Accordingly, Argos will be
selected as a digital or e-commerce business on which the whole report will be based. Argos is a
catalogue retailer having its operations within UK and Ireland. It was being acquired in 2016 by
Sainsbury’s, one of the greatest supermarket chain in UK and accordingly, Argos is considered
to be a part of Sainsbury’s Group. Argos is known as a leading retailer selling general
merchandise across UK with more than 60000 products in its catalogue where sales took place
through apps, website, stores and click and collect points conveniently available within the
supermarkets of Sainsbury’s (Argos. 2022). This online retailer is considered to be a technology
led retailer where the websites is a well-developed one receiving more than billion visits per
annum, and accordingly, 90% of the company’s sales are generated online (Grand View
Research. 2022). The overall growth of digital business at global level is forecasted as 17.42%
CAGR for the forecasting period ranging from 2021 to 2026. Within UK itself, the contribution
made by digital or e-commerce business towards the economy amount to more than 150 billion
(Economic times. 2022).
This report includes the discussion pertaining to overview of key trends and advantages
offered by digital technology and its impact over the management of virtual business with
reference to Argos. Also, critical evaluation of new and emerging models in the field of digital
business will be done by taking into account the key business issues like cyber security and
ethics used or may be used by Argos. Furthermore, the impact of new collaborative relationships
and strategic alliances will be evaluated with reference to Argos. At last, the report will be ended
on the discussion pertaining to the impact of crypto currency over the chosen digital business
that is, Argos.
Overview of advantages and Key trends of digital technology
Digital or virtual business: A virtual or digital or e-commerce business refers to such business
where most or all of the business activities are carried out over the internet. There may be or may