Enhancing Digital Customer Experience Strategy for Madame Tussauds Istanbul

Customer Experience
Strategy

Table of Content
 Introduction
 Identify and provide the clear justification on the choice of the global customer segment
 Critically and identify the chosen global customers digital activities at the various digital touch points
 Assess the digital customer experience on the five digital market places into critical manner
 Evaluate the two customer experience models or frameworks which will be appropriate to enhance the
digital customer experiences
 Conclusion
 References

Introduction
 Customer experience strategy refers to the plans which have been put in order to
provide the positive experience at every customer touch point along with the
customer journey.
 It is also the purposeful ways in order to measure those experiences both on the
online and offline basis.
 In the present report, Madame Tussauds Istanbul is taken into consideration.
Madame Tussauds Istanbul is a wax museum and also the tourist attraction
which is located on Istiklal Avenue in Istanbul. It is basically the twenty first
location for the Tussauds that was set up by the sculptor Marie Tussauds.

Identify and provide the clear justification on
the choice of the global customer segment
 Global customer segment: It has been basically used when there is a group of
consumers with common requirements which crosses the national borders.
 Global segmentation is used when there is a group of customers which has
common requirements that crosses the national borders. These segments help an
organisation in order to take proper decisions and actions from the future
perspective growth and development as well.
 So its very important to understand its significance. Segmentation basically act
as the tool into strategic terms in the international marketing. on selling the