Differences between Traditional & Digital Marketing

Digital Marketing Landscape
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Table of Contents
Digital Marketing Landscape...........................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Differences between traditional & digital marketing with right examples............................2
Omnichannel nature of buyer journey and consumer touch points of organization subscribers
................................................................................................................................................3
Utilize of analysis of data by company through digital marketing practices.........................3
Data analysis make marketers capable to map journey to improve experience of people and
firm performance....................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
Digital marketing encompasses all advertising attempts that use range of electronic
devices. It refers to promoting delivered through digital sources such as websites, mobile
applications, social media, search engines and email. The current assignment will be based on
Netflix, which is one of the best American technology and media sources providers companies. It
was founded by Reed Hastings & Marc Randolph in 1997. The purpose of this organization is to
provide excellent entertainment services to consumers by offering movies and TV shows with
minimum subscription plans. This study will explain differences between digital & traditional
marketing. It will define touch points of consumers and omnichannel nature of people journey of
Netflix subscriber. Furthermore, this report will justify use of analysis of data generated via
digital marketing activities by firm. It will describe how data analysis allows marketers to map
journey to enhance firm performance and consumer’s experience.
MAIN BODY
Differences between traditional & digital marketing with right examples
Both terms are different from each other, for example traditional marketing comprise
media sources such as newspaper, entertainment magazines, templates etc, while digital
marketing use the latest technologies or tools such as websites & social media. Netflix and its
marketers use range of approaches to promote their business within target market place. They
use newspaper advertisement which is cost effective method. Furthermore, brand along with
these marketing techniques also uses digital promotional platforms such as social media
channels, Video marketing etc, that is totally different from above one (Dakouan,
Benabdelouahed and Anabir, 2019).
Both play important role in field of marketing, for example when Netflix use traditional
marketing channels they can reach at those people who are not using social media platforms or
other digital tools to gather data. It concentrates at selling goods developed while latest
marketing totally focus more on people satisfaction. It is all about considering needs of each
buyer.
As compare to traditional, digital marketing is much better because it is less time
consuming and contributes to reach at target consumers.
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