Difference between Traditional and Digital Marketing

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Difference between traditional and digital marketing............................................................3
Customers touchpoints and omni channel nature of the customer journey............................4
Consumer data analysis and their importance to support a superior customer experience....5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is the way of promoting products and services of an organization by
using digital technologies like internet, mobile phones etc.
This report is going to show some differences between traditional and digital marketing
which helps an organization to select the best one out of both (Chaffey and Ellis-Chadwick,
2019). Further, it will also show customers touchpoints and trends on the basis of that company
satisfy them. After getting customers data their analysis also plays an important role for
supporting a superior customer experience.
Difference between traditional and digital marketing
Marketing is a procedure that consists of several activities done by a marketing manager
for promoting products of an organization. By making different tools of both digital marketing
and offline marketing, marketing manager create awareness of their products and services. There
is a difference between digital or online and traditional or offline marketing. Some main
differences are described as follows:
Basis of difference Digital marketing Traditional marketing
Meaning It is a type of electronic
marketing which helps the
company to direct interact its
customers across the world in
digital space.
It is a conventional mode of
marketing in which an
organizations interacts with its
customers with the help of
various offline advertising as
well as promotional methods.
Purpose The main aim of digital
marketing is to increase
revenue, saving time and being
in a competition by knowing
needs of customers.
The primary aim of traditional
marketing is to use the proper
media mix to deliver many
impression by providing the
right promotional incentives to
customers (Xu, Frankwick and
Ramirez, 2016).