Impact of Digital Disruption on Taxi Industry: A Case Study on Uber

Research project

TABLE OF CONTENTS
CHAPTER 1....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Rationale......................................................................................................................................3
Research Questions......................................................................................................................4
Research Aim...............................................................................................................................4
Research Objectives.....................................................................................................................4
CHAPTER 2....................................................................................................................................4
LITERATURE REVIEW............................................................................................................4
REFERENCES................................................................................................................................9

CHAPTER 1
INTRODUCTION
Rationale
For the selection of this research the reason was to be able to adapt to new techniques and
changes which takes place in the digital era for the growth of different marketing factors. In this
research the investigator is able to collect all the personal and professional knowledge and
findings which are related to their growth in the future on the topic. Preparation of this research
has helped in the personal development and gaining the key practices which influences its
growth. This research will allow the research to gain development for communication, personal
and public speaking skills. The main aim of the research is to study the concept of the digital
disruption in the taxi industries. Major problem of the digital disruption which has been
identified is the caused due to the innovation in the technologies and business models which
have been able to develop its own innovative and digital technologies. The business model in the
organization has been able to disrupt the current markets which is helpful for changing the
business environment as it is able to impact the existing products and services. Specially in the
taxi industry the changes in the business environment has been the major factor for the need of
digital disruption. The focus of investigation is the research has been to understand the key
concept of how the digital disruption can impact Uber and its business. In this research the new
and emerging technologies which will bring the organization the growth which they need will be
discussed. The opportunities which are developed with the digital technology has been explained
in this business for focusing on the opportunities which brings the research the effective results
regarding the digital disruption that is caused. It is known about this topic that the digital
disruption always takes after some years when there is a development of new technology that can
change the future practices of the business. Hence, in this research with the help the study the
ways in which it impacts the organization is going to be discussed. The challenges which are
faced by the business during the development of this business idea is considered to be the factor
which brings the business the growth that is required. It has been known about the digital
disruption that its is the effect that changes the expectations and behaviours in a market or
industry with the help of a new process, product which helps in the expressing the digital