Business Research Proposal on Technology as a Driver of Change

Business research proposal on
“Technology as a driver of
change”
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Table of Contents
Chapter 1: Introduction ...................................................................................................................3
Rationale.....................................................................................................................................3
Research Question......................................................................................................................3
Research Aim..............................................................................................................................3
Research Objectives....................................................................................................................3
Research Scope...........................................................................................................................3
Chapter 2: Preliminary Literature Review.......................................................................................4
Chapter 3: Methodology..................................................................................................................5
Research methodology................................................................................................................5
Sampling.....................................................................................................................................6
Data collection methods..............................................................................................................6
Data analysis methods.................................................................................................................7
Ethical considerations.................................................................................................................8
Research Limitations..................................................................................................................8
Timeline...........................................................................................................................................9
References.....................................................................................................................................11
Appendices....................................................................................................................................13
Questionnaire............................................................................................................................13
Ethical Review form......................................................................................................................14
Ethical Review Form: Part 1.....................................................................................................14
Ethical Review Form: Part 2.....................................................................................................15
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Chapter 1: Introduction
Rationale
The reason for choosing this research method is to adopt the technique and and changes
that happened in the new digital era or technologies for the growth of different marketing factors.
With the help of this research, investigator is able to collect personal and professional knowledge
which helps them in their future. In the context of personal development, researcher gain
communication, personal and public speaking skills (Ding and et.al., 2021). Whereas, in the
context of professional researcher is able to know about digital disruption within the taxi
industries.
Research Question
 What is the concept of Digital disruption to the different industries?
 Which model Uber company used to disrupt the taxi industry in UK market?
 What major strategies Uber is using to disrupt the use of taxi industry in market?
Research Aim
“To analyse the impact of technology that can be disrupted to industries such as Taxi
industry. A study on Uber.”
Research Objectives
 To understand the concept of Digital disruption to the different industries.
 To analyse the model which Uber used to disrupt the taxi industry in UK market.
 To determine strategies Uber is using to disrupt the use of taxi industry in market.
Research Scope
This is related to analysing research methods appropriately and analyse the data with the
help of quantitative research methods. This will be helpful for conducting research in more
effective and appropriate ways which is further helpful in analysing market and achieve higher
efficiency in the growth of the company. It is used to manage and work significantly and work
with more effective knowledge of the respective topic and gain more knowledge (Benson and
et.al., 2021). This research will not include the qualitative research methodology due to lack of
resources and time. This is due to the wider range of qualitative data and different sources which
are applicable to the society in taxi and auto-mobile industry.
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Chapter 2: Preliminary Literature Review
What is the concept of Digital disruption to the different industries?
As per the view of (2021), the use of digital disruption is to make change that happens
when the new digital and technologies, services and capabilities are used to work effectively and
achieve growth in the model to change and work in effective manner. There are different new
elements which can be able to change and disrupt the status and forcing businesses to make re-
evaluation the current market scenario regarding goods and services in the market. These are
effective and helpful for managing wide range of applicabilities in an effective and appropriate
ways (Isik and Kaplan, 2021). The use of digital disruption breaks down into the four major
elements that are related to technology advancement, businesses, industry and society analysis.
There are different elements which are considered for the growth and applicable to the society
and provide growth in different technological advancement and status growth. It further helps in
managing and providing growth in different digital disruption for having change either in good
and bad to the industry (What Is Digital Disruption, 2021). Retail, fashion, IT and auto-mobile
industries are affected for the growth in managing better sense of uniqueness and provide wide
range of applicable data in more effective and appropriate ways. These changes majorly affect
the taxi and auto-mobile industries and make more innovation, choices and satisfaction to their
customers in more effective and appropriate ways.
Which model Uber company used to disrupt the taxi industry in UK market?
As per the view of Kumar (2021), Uber hit the great success sources in more effective
and appropriate ways in taxi industries. Uber use effective business models which are effective
and helpful for gained popularity by providing easy to use access, usefulness and art. The
company provide some models and techniques which are used and effective for their simplified
booking process, certain status for being updates in advance use of technologies. Easy payment
options and more effective growth in managing techniques and provide growth in analysing
challenges (Li, Ji and Ji, 2021). Whereas, company provide the fare splitting options and
transparent pricing strategies. These are effective and helpful for managing work to get effective
growth and applied in more sensitive growing pattern. Uber has created the disruptive business
environment and worked with the direct revenue model. After managing and analysing the
technique these factors are used to attain a leading positions in market (How Uber Used a
Simplified Business Model to Disrupt the Taxi Industry?, 2021). It further helps in managing the
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