Digital Future: History, Transformation, and Recommendations for Lidl

Digital Future

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Digital history of Lidl..............................................................................................................3
2. Lidl digital transformation and its impacts..............................................................................4
3. Competitive analysis................................................................................................................5
4. Recommendations for future technologies..............................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Digital means electronic technologies that create stores and processing data in terms of
positive plus non-positive. It also includes social media, games and mobile phones. Through
digital technology many business can conduct online while by seating anywhere along with that
make more customer with huge profits (Schallmo and Williams, 2018). Lidl is German
international supermarket chain with products discount offer, also operates many stores in
various developed countries. The company basically consist of Schwarz, which work in
hypermarket chain. This report explain about digital history and also focused on digital
transformation moreover with future recommendation about digitally for organization.
MAIN BODY
1. Digital history of Lidl
Initially in 1980, Lidl firstly have store shopping for their customer, and they are facing
many problems in selling their products. Without digitally they cannot deal with some other
competitors. Before they just focused on developing company into general wholesaler and large
supermarket. In present times Lidl has purchased the latest software and also take digital
transformation recently along with its business executive technology. Employee of Lidl have
found some application with their research teams and cloud application being used by their
employee furthermore proprietary sources. During research, they have identified some
application such as SAP concur expense (connect with all travels, expense and vendors, plus
provide single on the way of travelling. Gain visibility and make process in simply ways to
handle) for commerce. This app is related to IT along with key of stakeholders. In addition,
digitally offers can option to customer in visiting to their sites through having online store and
make their shopping easier.
In identifying new suppliers they have become more digitally transformation to stay with
their competitive and internally improve overall productivity of company efficiency. Nowadays
Lidl launched digital app loyalty card for their customer, and they can easily make proper use of
benefits which they have provided (Le Deuff, 2018). Offers in the form of discounts moreover
promotion through which customer can take advantage in scanning cards while before making
payments. Previously they do not have store online, customer not easily return their more