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BUSI 650 Logistics and Operations Management

   

Added on  2020-03-04

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BUSI 650 Logistics and Operations Management_1
ContentsIntroduction......................................................................................................................................1Designing a Product or service........................................................................................................1Effectiveness of the process design.................................................................................................2Objectives of the process design......................................................................................................3Stages of service for design.............................................................................................................4Impact of performance objectives on design...................................................................................4Evaluating environmentally sensitive design..................................................................................5Conclusion.......................................................................................................................................6Reference.........................................................................................................................................7
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IntroductionLidl is one of the discount supermarket chain which is based on Germany and operates over 10,000 stores. It has been a major competitor of Aldi, when it comes to discounts. The company focus on the discount markets with the larger supermarkets, cash and the carry of the wholesale markets. With this, there is a launch of the market share where the bakeries are in the stores in Europe which consists of the small baking areas for the number of ovens etc. Considering the retail market of the company, Lidl focus on zero-waste, no-frill and savings set for the consumer approach. (Sahin et al., 2016). It allows the customer to take the product directly and when the carton is empty it is replaced with a full one. The staff is aimed to be kept minimal. With the improvement in the company, the effective service could be setting up the QR code grocery storewhich will be a virtual reality in the open spaces in supermarket. Th virtual supermarkets does not cost anything to create.Designing a Product or serviceWith the development, the service for the augmented reality stores could help the customers withthe impression of physical stores which they can easily browse online. In today’s world of technology, everyone tries to be updated and so carries a smartphone. Lidl can attack this technology, like in the public squares, where the smartphone owners will be able to use and set the augmented reality app for the project under a virtual store. Through the phone’s accelerometer, there is a possibility that the customers are able to move in and around the digital rooms, thereby, displaying the products which are available. (Tsai et al., 2016). The virtual storesalso give the consumers about the feel to make use of the traditional bricks and the mortar store while an individual is away from home. This is mainly without any business cost or the
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