Advantages and Disadvantages of Location-Based Advertising Communications

Digital Landscape
(PART 2)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. What are the advantages/disadvantages of location-based advertising communications
discussed?....................................................................................................................................3
2. Discuss the advantages/disadvantages of M-Commerce over E-Commerce indicating which
you think are the most important and why?................................................................................4
3. Discuss how the five Location-Based services could benefit a typical SME of your choice?
.....................................................................................................................................................5
4. We are told that Location-Based Marketing is about connecting people, places and media.
What are the ethical considerations around businesses knowing every ‘place’ we visit? ......6
CONCLUSION................................................................................................................................6
REFRENCES ..................................................................................................................................7

INTRODUCTION
Digital land scape is the process by which an organization develops internet portal to
make e-commerce possible within an organization. E-commerce or mobile commerce is that kind
of process that has been helping in developing an medium through which online mode of
shopping if done. This is one of the most commonly used form of medium that has been helping
an organization to develop itself within market. E-commerce has been proven to be one of the
most effective way that has been developed in an organization. Such kind of podium is used by
an organization to develop e-commerce. Scope of e-commerce is wider in a way that it helps in
making developing online medium of doing business. Nature is dynamic that has made achieving
of various objectives possible. In this file mobile commerce is covered and questions related to
it is explained.
MAIN BODY
1. What are the advantages/disadvantages of location-based advertising communications
discussed?
Location based marketing advertising is the process by which an organization targets the
customer of particular locality in appropriate manner. This is there to develop online marketing
and physical marketing in appropriate manner.
Real-time Communication: In this business owner is able to develop faster communication
with its customers. This is also helpful in developing potentiality towards customers using
mobile based location. Once an individual opts in for location based program like coupon
service, business is connected through networking and has been sending text, email altering them
this is covered under mobile commerce (Gupta, Mejia and Kajikawa, 2019). Customers check
locality that has at times making parking right outside the door. A business owner and employees
may at times attains potential customers as per the location. This is achieved through networking
location which makes customer develop potential as per the location. It makes customer develop
experiences as per the product or immediately leaving it.
Consumers Share Experiences: Under such kind of sharing experiences customer develop
various experiences that is conveyed to friends and family which helps in gaining awareness
about businesses. Through information sharing customers makes introduction of network
possible that may help in gaining popularity to new business. Various applications that are