Digital Marketing: Overview, Comparison, Trends, and Tools

DIGITAL MARKETING

Table of contents
Introduction
TASK 1
Conclusion
References

INTRODUCTION
 Digital marketing refers to strategy that includes selling of product and
services through online medium that includes mobile phones, computers etc.
(Ryan, 2016). It involves different channels through which marketing can be
done easily by the company.
 Present study will be based upon Creme Crush company. It is selling soft
drink to customers and was establishes in 1911.
 Report will include comparison between online and offline marketing concept
that will help in evaluating challenges that will be faced in marketplace. It also
includes trends and insights that will help in growth of digital marketing.

TASK 1