Digital Marketing Solved Assignment

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
P1. Presentation of overview of digital landscape.....................................................................3
P2 Analysis of key consumer trends...........................................................................................5
LO2..................................................................................................................................................7
P3 Digital tools used by the marketers........................................................................................7
P4 Development of e-commerce and digital marketing..............................................................9
LO3................................................................................................................................................11
P3.Strategies to build multi channel capabilities......................................................................11
P4. Development of E-commerce and digital marketing campaign.........................................12
LO4................................................................................................................................................13
P7 Measurement of effectiveness of digital marketing.............................................................13
P8 Procedure used for measuring digital campaign and using online matrices........................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Digital marketing encompasses the advertisement efforts to promote the products and
services through the use of digital technologies. Digital marketing has transformed the way of
doing business and has changed the customer's perception towards different product. The study
looks into opportunities and challenges faced by digital marketing and its impact on the
consumers, various digital tools and platform for the successful business, use of digital
marketing activities and omni-channel marketing in organization and monitoring the
effectiveness of digital marketing.
MAIN BODY
LO1
P1. Presentation of overview of digital landscape.
Definition and meaning of Digital Marketing -
Digital marketing is the marketing of the products or services through digital sources,
mainly internet and thus also includes mobile phones and display advertising and any other
digital media source. Marketing experts consider digital marketing as very vital source to
approach consumers and evaluate new ways to meet up the needs and demands of the consumers
compared to the traditional marketing. Digital marketing is on rise and it includes search engines,
email ads and promoted tweets – this helps in marketing with consumers feedbacks or a two way
interaction among the consumer and the company. During current trend of marketing digital
marketing is very effective and popular among the consumers because people uses digital
devices instead of visiting physical shops(Kotler and et.al., 2015).
Comparison among offline and online marketing concepts -
Offline Marketing concepts -
Offline marketing is the process of creating brand awareness among consumers, reaching
targeted users and generating leads or sales but no internet is involved in this process. Online
marketing methods includes - search engine optimization(SEO), social media marketing, email
marketing, search engine marketing, affiliate marketing, content marketing, influencer marketing
and lead generation. Online marketing is affordable source of marketing as it takes less cost as
compare to offline marketing. It reaches globally among the consumers and easily get maximum
exposure.

Online Marketing concepts -
Online marketing is the process of marketing where internet is used for the marketing and
advertising of the brand, product and services. It is also known as Internet marketing and Digital
marketing. Offline marketing methods includes – television, radio, newspapers, banners,
brochure, flyers, pamphlets and posters etc. In online marketing lots of money is spend on the
advertising in newspapers, TV, radios etc. This promotion has its own limit it earns minimum
exposure among the consumers(Kingsnorth, 2019).
Benefits of Digital Marketing -
 Digital marketing is the most powerful form of marketing it has a potential to reach
consumers easily and engage the consumers. As it is the most popular trend of marketing
because now a days everybody is connected through internet. A snow motorcycle
business generated $96,664.98 worth in just 5 months with the help of digital marketing.
 Its most important benefit is that it is cost-effective. When it comes to traditional
marketing it is very difficult for small business to compete with large business with the
limited budget but with affordable digital marketing tactics they can easily expand their
business in short time period and compete among the other companies.
 The greatest benefit of digital marketing is that it allows to target the ideal buyers, so that
can easily ensure the appropriate consumers are viewing the content. SEO allows to reach
those customers who are searching the web for content and topics which are related to
your business.
 Social media and digital marketing helps you to reach consumers easily it is the biggest
platform where buyers usually spends their time on social media's like Facebook,
Instagram and Twitter etc(Vien, 2015).
Role of customers in developing Digital Marketing -
Now a days consumer spends their most of the time on internet which has given a boost
to the digital marketing. The consumer mostly prefer the online content and the brands could
create their repo among the consumer with the latest trending updates on internet and social
media. Thus how all SMBs are using online marketing and expanding their business on digital
marketing. In current trend consumers can easily buy the product globally on online platform
without visiting the shop and they could easily get the product to their home, this motivates