Social Media Marketing: Benefits, Working, and Tools

This report provides an insight into social media marketing as a marketing tool, its benefits, working, and various tools. It evaluates the Simbound digital marketing simulation game and its practical application in understanding social media marketing strategies. The report highlights the importance of social media in building brand image and connecting with the target audience.

Digital marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Social media marketing and benefits...........................................................................................3
Working of social media marketing and factors affecting ..........................................................4
Evaluating Simbound digital marketing simulation game...........................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The social media marketing refers to the social media platform through which the
businesses connect with their target audience for the purpose of building up the connections and
relations. The major platforms of social media marketing are the Twitter, Facebook, LinkedIn,
Snapchat etc. There are different types and forms of social media marketing tools which help in
meeting with the different needs of the business which results into accomplishing success. These
tools have the features of gathering analytical data which helps in undertaking decisions. The
businesses make use of this tool on account of their needs and requirements or their objectives
like the business wants to know how it is performing on social media platforms, what the people
are saying the brand, gathering reviews of the audience or the target segment. In this way,
businesses collect relevant information which helps in effective formulation and implementation
of the business strategies. The importance of these tools are immense which can be evaluated by
seeing its business usage and the final outcome.
In this report, social media marketing as a marketing tool will be evaluated. This
basically the supports the organizations and the businesses in attracting the audience and
building up a brand image. This results into rising the revenue along with increasing the website
traffic. It also involves the publishing the content which helps in listening to and engaging with
the followers. This report provides an insight about the businesses makes use of these strategies
in respect to effectively accomplishing the business objectives. It presents the current industry
practices and tools pertaining to the use of social media marketing and how it differs form the
other digital marketing techniques. Along with this, it involves evaluation of the various usage of
the tools and techniques in the Simbound digital marketing simulation game.
Social media marketing and benefits
The social media marketing can be understood as one of the widely growing digital
marketing strategy for keeping up informative growth promotional scale connective strengths,
larger scale connective strengths among target consumers and also for generating target revenue
goals. Social media marketing can be analysed as one of the best new edged innovative
marketing strategy for keeping up larger scale connective diversity, bringing search engine
rankings at improved levels and also for generating customers satisfaction. Social media
marketing is used due to competitive brand development within business synergies and for
forming stronger consumers target market reach which enables informative connective efficacy.

Benefits of social media marketing can be strategically analysed by bringing forward new
improved domains functional scale growth and raising competitive scale productivity within
revenue targets. The higher conversation rate enhance brand loyalty variably and also enriches
varied leveraging efficacy connectively for technical growth, digital innovation into varied
working platforms and also for enhanced domains connective strengths strategically (Chen,
and Lin, 2019).
Working of social media marketing and factors affecting
The social media marketing plays wide informative role within companies promotions
strategies where usage of free posts and paid adds on social media sites connect new divergence
aspects widely. The social media marketing connects with target markets instantaneously with
varied innovation services, fights connective scale efficacy and also raise brand awareness fairly
for restoring connective stable growth within revenue aspects for stronger consumers' goodwill.
Working for social media marketing is done by setting clear goals and tracking them by
developing monitoring aspects within digital platforms , raising set functional scale targets and
also up scaling benchmarks vividly. Positing quality content on social media pages enables
people to connect with company services, select their work growth preferences and also up scale
connective strength vividly for larger vision oriented domains imperatively. Top management at
companies enable business scale connective strengths by usage of social media marketing
paradigms and stringent abilities among commercial horizons, where social media marketing
enhances business reach effectively. There are various factors also where social media
marketing has been identified to be strongly shaping profound stable growth, enhanced

consumers targets vision and also for keen new connective domains imperatively (Dwivedi,
Ismagilova and Kumar, 2020).
 Consistency and authenticity of data: Social media marketing within business shall be
focused o consistency and authenticity of data commercially, where it can be understood
that digital platforms websites have strong work performance efficacy. This has been
identified to be widely crucial for keen goals informatively and up scaled keen targets,
where there has been competent efficacy collectively growing for keeping up new
scenarios. Engagement of audience: The social media marketing engages audience widely on
websites where authenticity is maintained informatively on skilled domains, where it
raises collective data imperatively. Companies marketing and promotional avenues
enables business skills to be widely strong for keen new sale engagement, and technical
innovation profoundly (.Irshad, Ahmad and Malik, 2020).
 Quality content monitoring: The quality check monitoring also plays strong role within
business horizons for which there are developed new scale productive revenue rise, and
also the up scaled market strengths plays diverse role for potential role for enhanced
vision. Quality control monitoring identifies major focus on evolving new avenues

within scaled domains and quest horizons for keen targets imperatively, also for keeping
up targets at frame, where there are new domains collectively developed .
The above discussed factors bring on analysis that there are varied new level synergy which
boosts keen domains' enrichment, for leveraging keen influence strengths widely and also for
scaling up new technical viable growth productively.
Social marketing tools
The social media marketing tools are widely innovative and productively strong for
creative new scale connective strengths, which deliver efficacy collectively for generating stable
connective diversity and also raises new scale efficacy within longer run. Social media marketing
brings on strategic growth and potent keen developed scale technical diversity for functional
scale connective strengths (Jacobson, Gruzd and Hernández-García, 2020).
Buffer: The Buffer started off as scheduling tool for Twitter where it supports major social
media platforms such as Facebook, Instagram and Pininetrest which productively generates
stable connective growth efficacy. It uses chrome extension to add articles and content from the
web, where it automatically connects the links which people share on websites which also makes
people to connect with their accounts widely. Buffer has been identified as one of the best social
media marketing tool, as it accesses complex analytics for tracking content performance
horizons and raises functional standards for company goodwill This tool is used by various

large sized companies where there are varied scale productive avenues, where it keenly brings
on competent innovation and new creative diversity at work promotional horizons widely.
Buzz sumo: This is one of the most acknowledged crucial search engine tool where it widely
gives strong push to marketing structure aspects, and also collectively raises new strengths
horizons on new scale productive strengths. Buzz sumo enables business keen efficacy to be
identified productively, where thee are new keen performance monitoring analysis and functional
performance appraisal which boosts overall productive domains informatively. It boosts content
which are most actively shared within keen social avenues and for technical aspects, where there
has been up scaled market research development.
Hub spot: The Hub spot is widely grown and analysed as one of the bes in bound marketing and
sales digital platform where it enables companies to attract visitors leading target customers and
also for upscaling its productive leading customers' strength. It enables business functionalities
to be analysed, managed and also for primitive new scale functional scale targets at frame,
where hospitality industry has been widely using Hub spot for keen target market development.
It has been identified to be connecting people with company services and also raising new scale
functional exploration within varied horizons for larger scale growth horizons (Tuten,, 2020).
The above data enables us to analyse wider informative usage of social media tools for
strategic fundamental scale connective strengths and also raising new scale larger consumers
reach.
Evaluating Simbound digital marketing simulation game
The Simbound simulation game has helped in gaining a useful and a practical experience
in regard to how the social media marketing is being carried out along with how the outcome
from it is measured and evaluated. This has helped in understanding the various tools and
techniques which are being available with the businesses which can be further used by it in order
to increase its products sales along the customer base.
Gaining the brand recognition is the most important goal of any business which is mainly
because of the reason that the customers are more likely to purchase from the brands they
recognize. The social media platform provides assistance in easy and in an effective way
building up of the brand image. This helped in drawing the attention of the audience. For doing
this, a page can be created on a social media account with the logo of the company and the
profile image and the image should be such that it meets with the idea of the business (Yadav

and Rahman, 2017). By understanding the useful impact of the social media marketing (SMM),
the businesses can formulate a strong SMM strategy which helps in initiating a conversation with
the audience or the followers pertaining to the products, services and brand. Simply by posting
an image depicting the new product or information results into gaining the feedback and reviews
of the customers which helps in gaining insight about the audience and by considering their
comments businesses can effectively formulate plan to implement the expectations of the users
which helps in gaining customer loyalty along with enhancing the brand image.
SMM helps in effectively connecting with the audience through the way of social
listening which mainly refers to the act of monitoring the social conversations. The simulation
game has helped in making use of this technique in understanding the what is essential for the
followers and along with this, identifying the trends that the target audience is being following. It
has helped me in determining the struggling that the followers are following and then creating
content in order to meet those points (Sheth and Kim, 2017). There is also an opportunity being
available to grab the more attention of users through the way of posting the brand's story. Also,
by the way of sharing the stories of the people or the employees or the staff involved in the
product or the service. This will help in generating greater feedback along with the spreading the
positive words about the products or the brands resulting into creation of the positive feedback.
Apart from this, the SMM also helped in gathering the data pertaining to the number of
users visited the page, activities done by them, sources through which they landed on the page,
their reaction over the posts etc. This is simply referred to as the audience research. Under this,
the keywords which are being searched by the audience or will be utilized by the audience are
searched but it is specifically focussed on a particular product. The social media is being used for
gathering such type of information resulting into collection of the information which is further
being utilized in respect to the formulation of the business strategy which helps in achieving the
desired goals and objectives (Sharmila and Kavitha, 2018). On a broader perspective the tools
utilized in the simulation game has helped in determining and analysing the aspects which
provides assistance in providing exceptional customer service which supports in making the
customers happy. For example, since most of the companies are having their social media
accounts and pages so now they can easily handle the requests of the followers. Through this
exercise, I have learned a lot of knowledge pertaining to the usefulness of the social media
marketing in respect to the expansion and promotion of the business. By making a stronger

investment in the customer service will help in effectively building and establishing a
meaningful relation between the organization and the customers. Through this immediate
feedback is gathered so that prompt action can be undertaken and the businesses can respond to
the customers issues right away. Along with this, it has also helped in drawing the attention of
the customers as it assists in sending the customers directly to the company's site (Kayumovich
and Kamalovna, 2019). It is very unlikely that all the traffic comes through only the search
engines. The social media platforms offers various inbound traffic creating streams. It can also
have an indirect impact on the search engine optimization (SEO). For instance, a company get
100 shares on a blog post as it contains the strong content. It sometimes happens that the
sometimes followers who see the post may write the similar content and linking it back to the
original content or the post. After this, the search engine will mainly pick up based upon the fact
that the content has being linked back to the good amount and this will result into ranking the
post higher than that of the competitors (Singh and Singh, 2018). All the business organizations
irrespective of the size has been effectively making use of the social media marketing in order to
grab a larger market share and along with the building up of the positive brand image. In simple
words, it is a great tool of digital marketing which helps in effectively meeting up with the
desired goals of the business.
Thus, the simulation game has provided support to me in having an in-depth
understanding about the social media marketing and how practically it can be made used by the
business organization in terms of accomplishing the desired business objectives. The various
advantages pertaining to the social media marketing and the value added features being available
with the business. This has helped me in gaining understanding about the key outcomes
associated with it.
CONCLUSION
From the above study it had been concluded that the social media marketing had been
played an important role in the business. This helped to company for analysing their business and
performance in effective manner. With the help of this company had been able to reach out
various audience in effective manner. This created more effectiveness for businesses to achieve
their goals and objectives of company. For that report had been mentioned different benefits of
social media marketing such as able to reach out niche market, helpful for target youngster etc. in
respect to that, this had been accomplished with different techniques of social media market for

the business to get the extra knowledge of work in effective manner. With the help of that,
management have chance to make better planning for target consumers in order to achieve goals
and objectives of company. This had been described with the working policy of social media
marketing. Through that management had been able to complete their work with proper and
effective management in proper manner. There has various tools which had been affect to
company with social media marketing which has quality content monitoring, engagement of
work relations. Those factors have affect to business and social media marketing in respective
manner. There has different social media tools which had been described in the report such as
Buzz Sumo, Hub Spot and Buffer. Those have effective tools and techniques which great affect
to business in positive manner. The report had been covered with various examples of social
media marketing.

REFERENCES
Books and Journals
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The mediation of social identification, perceived value, and
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Irshad, M., Ahmad, M.S. and Malik, O.F., 2020. Understanding consumers’ trust in social media
marketing environment. International Journal of Retail & Distribution Management.
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watching the watchers?. Journal of Retailing and Consumer Services, 53.
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Sharmila, R. and Kavitha, M., 2018. Effectiveness of social media marketing. Indian Journal of
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Sheth, S. and Kim, J., 2017. Social media marketing: The effect of information sharing,
entertainment, emotional connection and peer pressure on the attitude and purchase
intentions. GSTF Journal on Business Review (GBR). 5(1).
Singh, G. and Singh, M., 2018. Social Media Ambiance Can Make Strong Message for
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(IJOM), 8(4), pp.38-48.
Tuten, T.L., 2020. Social media marketing. SAGE Publications Limited.
Yadav, M. and Rahman, Z., 2017. Social media marketing: literature review and future research
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