Digital Marketing: Review of Tools and Contribution to Communication Strategy

Digital Marketing

Table of Content
 Introduction
 Review of various digital marketing tools
 Contribution of digital marketing tools in promotional aspects and communication
strategy of several company
 Conclusion
 References

In current business environment it is essential for every company to use an effective
communication strategy for improving interactions with their consumers , external
contacts and workforce. For construction of an effective communication strategy digital
marketing concepts are utilized Digital marketing methods such as social media
marketing enhance the effectiveness of communication strategy implemented within an
organization This presentation includes review of several digital marketing tools and their
significance to the communications strategy. Apart from this effectiveness of such tools
as promotional element of the marketing mix of several organizations is explained in this
presentation.
Introduction