Digital Marketing: A Communication Strategy for H&M

Digital Marketing

Table of Content
 Introduction
 Review of Digital Marketing examples
 Ranking
 Conclusion
 References

Introduction
Digital marketing is one of the important component of marketing which utilizes internet as well
as online based digital technologies such as mobile phones, desktop computers and many more in
order to promote goods and services at marketplace. In addition to this, digital marketing refers to
advertising delivered by digital channels like social media, websites, mobile apps and email. For
the presentation, H & M is taken into consideration. The report will cover how digital marketing
contribute as a communication strategy within an organisation.

Review of digital marketing examples
There are different digital marketing tools that is used by companies in order to reach
customers such as E-mail marketing, content marketing, SEO, social media marketing, pay per
click marketing and many more. Social media marketing is basically the use of social media
websites as well as platforms in order to promote goods and services. It is determine that social
media marketing enhance the customer base and brand image of an organisation. In relation to
H&M, it make use of infographics and articles & blog post in order to market its offerings in
an effective and proper manner. The review of how infographics and blog post contribute as
communication and promotional strategy is given below in context to H&M: