Digital Marketing Analyst - Desklib

This presentation by Desklib covers various aspects of digital marketing, including comparative analysis of online and offline marketing concepts, key consumer trends, social media marketing, digital tools, limitations, and more. It also includes examples of effective social media campaigns and digital marketing models, along with the limitations of digital marketing.

DIGITAL MARKETING

Table of Content
 Digital marketing
 Comparative analysis of online as well as offline marketing concepts
 Discussion of key consumer trends as well as insights which drives growth along with development of digital marketing
 Social media marketing
 Key digital tools as well as digital marketing platforms
 Digital marketing mix (7ps) addition to exploration of impacts related to digital marketing together with social media on traditional marketing mix of
commodities and services
 Social media contents and two examples of social media content (from any company’s website or social presences such as facebook or twitter, blogs, youtube,
instagram) that really work and justification of why they work
 Screenshots or examples of effective campaigns from a company with reference to established models together with standards of digital marketing
 Limitations of digital marketing
 Conclusion
 References

Digital Marketing
 In accordance to Alexander (2021), digital
marketing is a marketing approach that
includes all kinds of efforts of a marketer with
use of internet or forms of electronic devices
(Alexander, 2021). With use of digital
marketing in Cambridge Digital, trainee digital
marketing analyst communicate with larger
audience in real-time.

Comparative analysis of online as well as
offline marketing concepts
 Marketing concepts are preoccupied with ideology
to satisfy needs as well as wants of customers
through means of commodity as solution to
problems of customers (Erokhina and Et. Al.,
2018). In Cambridge Digital, marketing concepts
represents major changes in organisational
orientation in present duration which provides a
foundation to attain competitive edge.

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Comparative analysis of offline and online marketing concepts at Cambridge Digital are
underneath:
 Meaning: Online marketing concept includes procedure to sell out corporate offerings
with the help of online channels that are social media, email, etc. while, offline marketing
concept is an approach for grabbing attention of potential customers for establishment via
articles, banners, advertisements, images, etc.

Discussion of key consumer trends as well as
insights which drives growth along with
development of digital marketing
 Consumer trends and insights plays huge role in driving growth and development of digital
marketing. It is significant for venture, such as Cambridge Digital, to have deeper
understanding about preferences, demands, needs and choices of consumers. Some of consumer
trends and insights that contributes in development of digital marketing of Cambridge Digital
are discussed below:
 Mobile optimisation
 Rise of online consumer power

Social media marketing
 Use of social media and social network to
promote a company's products and services is
known as social media marketing. In Cambridge
Digital, social media marketing helps the firm to
generate web traffic as well as to increase sales of
business by using current marketing trends and
innovative marketing strategies.

Key digital tools as well as digital marketing
platforms
 Digital tools are said to programs or online resources which have
competence to make tasks easier for completion. In Cambridge Digital,
trainee digital marketing analyst makes usage of following digital
marketing tools:
 Social media marketing tool
 Analytics tool
 Email marketing tools

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 Digital marketing platforms are described to solutions which
supports ample functions within realm of marketing on
internet (Lui and Au, 2017). Mentioned below are certain
digital marketing platforms used at Cambridge Digital:
 Pay per click
 Google Adwords
 ShareASale

Digital marketing mix (7Ps) addition to exploration of impacts
related to digital marketing together with social media on
traditional marketing mix of commodities and services
Digital marketing mix refers to adaptation of place, people, product, physical
evidence, price, promotion and process to digital marketing contexts (Matta,
Gupta, and Agarwal, 2020). It includes all tactics performed on internet to
reach chosen audience and promote brand online. For Cambridge Digital,
purpose of digital marketing mix is finding right combination of elements
through internet so to gain advantage over rivals. The elements of digital
marketing mix in association to Cambridge Digital are mentioned below:

Social media contents and two examples of social media content (from
any company’s website or social presences such as Facebook or Twitter,
blogs, YouTube, Instagram) that really work and justification of why they
work
Social media is known to be the effectual tool that is highly undertaken through business entity
for promoting as well as endorsement of its developed items. Additionally, the growth upon
social media wholly depends upon the firm’s content development. In addition to this, there
several forms of social media content that is formed through entity for social media networks
such as Twitter, face book and so on.
 Social media campaign of Domino’s
 Social media campaign of Nike

Screenshots or examples of effective campaigns from a
company with reference to established models together
with standards of digital marketing
There are various digital marketing models that may be
undertaken through firm’s management. few of them are:
 Lauterborn’s 4Cs
 Hofackers 5 phases of information processing

Limitations of digital marketing
 Limitations of digital marketing in aspect to
Cambridge Digital are discussed below-
 High competition
 Technology
 Customer retention
 Privacy issues

Conclusion
As per the above presentation, it has been concluded that Digital marketing plays essential
role as Digital marketing is element of marketing which makes usage of internet as well as
online based techniques comprising mobile phones, desktop systems, etc for promoting
offerings. It assists brands to emphasis towards targeted consumer with international reach.

References
 Carvalho, S. and Carvalho, J.V., 2020. The Implications of Digital Marketing and e-Commerce in the Tourism
Sector Growth. In Advances in Tourism, Technology and Smart Systems (pp. 161-170). Springer, Singapore.
 Erokhina, T. B. and Et. Al., 2018. Digital marketing and digital logistics in consumer communication. European
Research Studies. 21, pp.861-867.
 Febriyantoro, M. T. and Arisandi, D., 2019, October. The role of digital marketing in improving sales to SMEs in
dealing with ASEAN Economic Community. In 2018 international conference on Islamic economics and business
(ICONIES 2018) (pp. 350-355). Atlantis Press.
 Kannan, P. K., 2020. Key Components of a Digital Marketing Strategy. In The Routledge Companion to Strategic
Marketing (pp. 231-244). Routledge.