Introduction to Digital Marketing and Social Media

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Introduction to digital
marketing and social media

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Table of Contents
INTRODUCTION
TASK
DIGITAL MARKETING
COMPARATIVE ANALYSIS OF ONLINE AND OFFLINE MARKETING CONCEPTS
KEY CONSUMER TRENDS
SOCIAL MEDIA MARKETING
KEY DIGITAL TOOLS AND DIGITAL MARKETING PLATFORMS

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Table of Contents
DIGITAL MARKETING MIX: 7Ps
IMPACT OF DIGITAL SOCIAL MEDIA ON TRADITIONAL MARKETING MIX
SOCIAL MEDIA CONTENTS
EFFECTIVE CAMPAIGNS
LIMITATIONS OF DIGITAL MARKETING
CONCLUSION
REFERENCES

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INTRODUCTION
Digital marketing is marketing which takes use of
or utilizes internet as well as technological advancement
and technologies based on online medium such as mobile
phones, desktop computers and several other online modes.
Organisation selected for respective report is Holiday Inn
Hotel which was founded by Charles Kemmons Wilson in
1952. They offer their services in several and all the parts
of world.

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DIGITAL MARKETING
Digital marketing is known for promoting
brands that connects potential customers
with the use of internet and other platforms
that are used for digital marketing.

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COMPARATIVE ANALYSIS OF ONLINE AND OFFLINE MARKETING
CONCEPTS
Offline marketing
 Offline marketing mostly generally
focuses on product.
 Offline marketing includes mass media,
telephone and other just personal
marketing
Online matketing
 Online marketing includes the
involvement of third party like media,
web content, search e-mail, social
media and other internet sources.
 Online marketing communicates and
informs customers with e-mails, chats,
all social media platforms for
communicating and involving with
them

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KEY CONSUMER TRENDS
There are various consumer trends in digital marketing that are
going on in market. They are explained as below:
 Environmental awareness
 Past product coming back
 Demand for increase in convenience

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SOCIAL MEDIA MARKETING
 The term social media marketing (SMM) refers to the use
of social media and social networks to market a company’s
products and services. Social media marketing provides
companies with a way to engage with existing customers and
reach new ones while allowing them to promote their desired
culture, mission, or tone.
https://www.investopedia.com/terms/s/social-media-marketin
g-smm.asp