Introduction to Digital Marketing and Social Media

Introduction to Digital
Marketing and Social Media

Table of Contents
 INTRODUCTION
 What is Digital Marketing?
 Comparison between the online and offline marketing conception
 Discuss Important customer trends and visual percept that are dynamical in the growing and improvement of digital marketing.
 What is Social Media Marketing?
 State the key digital tools and digital marketing platforms
 Digital Tools:
 Digital Marketing Platforms:

Table of Contents
 Digital Marketing Mix (7PS’) and search the effect of digital marketing and social media on the traditional marketing mix of commodities and services.
 Digital Marketing Mix
 Effect of digital marketing and social media on the traditional marketing mix
 What are social media contents and give two examples of social media content that genuinely work and justify why they work.
 Examples/Screenshots of effectual campaigns from any organisation with reference to accepted models and standard for digital marketing
 Drawbacks of a digital marketing
 CONCLUSION
 REFERENCES

INTRODUCTION
 Digital marketing is all about connecting business with its consumers
when they are online and is efficient in all the firms. It is a term that
include all kinds of selling activities that a brand execute in a digital
manner, both online and offline, to boost their work or
commodities. The word social media means to a computer related
applications that assist the sharing of opinions, thoughts, and data by
realistic networking and societies.

What is Digital Marketing?
 Digital marketing, also referred to as online selling, is the publicity of
brands to link with potentiality of consumers with the use of internet
and another type of digitised communication. This involves not only
mail, social media, and web related advertisements, but also textual
matter and multimedia communication as a marketing transmission.
Basically, if a marketing movement includes digitised communication,
then it will be called as digital marketing. It includes every marketing
activity that utilise an electric instrumentation or the computer network.

Comparison between the online and
offline marketing conception.
Basis Online Marketing Offline Marketing
Definition It is a set of tools and methods utilised to promote
commodities and services with the help of internet.
It involves a wide scope of market elements because
of various channels and performance present of the
internet.
It is a type of strategy for marketing which is used to
advertise a commodity with the help of offline paths
such as television, newspapers and many more. It is
also called as the traditional way of marketing which
is used by most of the firms to maintain the position
in the market place.
Reach It assists in the direct reaching out to the
professionalism of the firm and the market place.
It will not assist in the direct reaching of the
professionalism because of some obstacles.
Better Exposure Here, there are no obstacles and can easily reach out
to any part of the world wide with the help of
internet.
Here, promotions have their own drawbacks and can
not give the assurance to the maximal view of the
investment.
Reaching people at global level The most efficient mode to make a brand is with the
help of content where a user can target the world
wide people with the use of content marketing
strategy in an ease mode
In case of offline marketing that is traditional
market, this is not at all possible with the help of
content and at a global level.