Digital and Social Media Marketing

Digital Marketing and
Social Media Marketing

Table of Contents
Contents
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
1. Explain what is marketing..................................................................................................3
2. What is Marketing mix and communication mix fits in it.................................................4
3. What is digital Marketing...................................................................................................5
4. Discuss the concept of Social Media Marketing................................................................5
5. Why digital and social media marketing important to business?.......................................5
Part 2................................................................................................................................................5
6. Illustrate about two examples of social media contents that justify and why?..................5
7. Explain why social media content is more effective..........................................................6
CONCLUSION................................................................................................................................1
..........................................................................................................................................................1

INTRODUCTION
Digital marketing is the part of marketing type that usually assort through internet for
promoting business as well as working on online business digital technologies (Chaffey and
Smith., 2017). The technologies are consider as computers, laptops, smart phones and digital
media types to effectively promote product and services. Some of expertise in marketing are
entirely working on new creativity as well as new way of approaching customers, implies
different innovative strategies for long term sustainability in competitive marketing environment.
As per this report, organisation is considered Morrisons plc is the fourth largest chain
about supermarket which is situated in United Kingdom and is head quarter belong to West
Yorkshire England. The topic are covering in part one and two, where first part is covering basic
description about digital and social media marketing(Key., 2017). Whereas, second part
demonstrate about process of digital and social media marketing work in competitive business
world.
MAIN BODY
PART 1.
1. Explain what is marketing.
Marketing is encompasses about promoting, producing, selling and distributing of product
and services in which company undertakes to deliver for customer demands. The main
objective of marketing is essence of fulfilling customer expectation as well as earn as many
profitability within competitive marketplace. Marketing involves overall discipline action
which company monitor to mapping customer behaviour and their taste or preference (Zhu
and Gao., 2019). This factor leads to organisation specifically to provide right form of
product and services produced and provided to them. Networking plays an important role
in it, as existing clients are more important because they connected with products
purchasing from long time due to better reliability, trust and company like Morrison plc
used to retain their customer to provide special offer to them in which they can buy
occasionally (Miklosik and et. al., 2019). Morrisons plc team of marketing generates
emails, online promoting their business and more optimising their electronic advertisement
through banners, television etc. This practises helps to explore more regions and connect as