Digital and Social Media Marketing

This document provides a comprehensive guide to digital and social media marketing. It covers topics such as marketing mix, communication mix, and effective social media content. The importance of digital and social media marketing to business growth is explored, with insights into the strategies used by Morrisons plc.

Digital Marketing and
Social Media Marketing

Table of Contents
Contents
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
1. Explain what is marketing..................................................................................................3
2. What is Marketing mix and communication mix fits in it.................................................4
3. What is digital Marketing...................................................................................................5
4. Discuss the concept of Social Media Marketing................................................................5
5. Why digital and social media marketing important to business?.......................................5
Part 2................................................................................................................................................5
6. Illustrate about two examples of social media contents that justify and why?..................5
7. Explain why social media content is more effective..........................................................6
CONCLUSION................................................................................................................................1
..........................................................................................................................................................1

INTRODUCTION
Digital marketing is the part of marketing type that usually assort through internet for
promoting business as well as working on online business digital technologies (Chaffey and
Smith., 2017). The technologies are consider as computers, laptops, smart phones and digital
media types to effectively promote product and services. Some of expertise in marketing are
entirely working on new creativity as well as new way of approaching customers, implies
different innovative strategies for long term sustainability in competitive marketing environment.
As per this report, organisation is considered Morrisons plc is the fourth largest chain
about supermarket which is situated in United Kingdom and is head quarter belong to West
Yorkshire England. The topic are covering in part one and two, where first part is covering basic
description about digital and social media marketing(Key., 2017). Whereas, second part
demonstrate about process of digital and social media marketing work in competitive business
world.
MAIN BODY
PART 1.
1. Explain what is marketing.
Marketing is encompasses about promoting, producing, selling and distributing of product
and services in which company undertakes to deliver for customer demands. The main
objective of marketing is essence of fulfilling customer expectation as well as earn as many
profitability within competitive marketplace. Marketing involves overall discipline action
which company monitor to mapping customer behaviour and their taste or preference (Zhu
and Gao., 2019). This factor leads to organisation specifically to provide right form of
product and services produced and provided to them. Networking plays an important role
in it, as existing clients are more important because they connected with products
purchasing from long time due to better reliability, trust and company like Morrison plc
used to retain their customer to provide special offer to them in which they can buy
occasionally (Miklosik and et. al., 2019). Morrisons plc team of marketing generates
emails, online promoting their business and more optimising their electronic advertisement
through banners, television etc. This practises helps to explore more regions and connect as

many customers. As marketing manager and team of Morrisons used to create strategy
where they promote their activities on digitalisation for attaining wider scope of areas and
attract peoples to buy their product in special offers in certain valuable grcessories and
home appliances items.
2. What is Marketing mix and communication mix fits in it.
Marketing mix is comprise where the foundation framework where business get to describes in
detailed manner (El Junusi, 2020). It demonstrate about four Ps such as Product, Price, Place
and promotions these function enhance more promoting business in marketing mix to target
market effectively. In Morrisons company explains to marketing mix highlights towards having
common objectives where four Ps that enhance its product, price, place and promotion. Effective
marketing touches on brand range of areas opposed to fixing on one message. There is elaborates
about marketing mix of Morrisons plc:
Product: It represents about the aspect or items including services demonstrate which customer
needs and wants. This is most important part which investigate to differentiate through
competitors product in terms of reliability for long time period (Dahiya and Gayatri, 2018).
Similarly certain product of Morrison is more reliable in quality terms such as home appliances.
Price: This one of most important elements where product and service value considered where
customer are willing to buy it or not Marketing professional are needed to effective research and
development, manufacturing marketing through effective distribution matters. As prices of
Morrisons are more affordable manner and other competitors are compete such as Asda and
Tesco.
Place: it is kind of product on place in which more demand or having important which
determining areas about distribution (Adam and et. al., 2020). The basic consumer through
product that enhance available in nearby stores. Morrisons is having multi stores in global level.
Promotion: To settle down about specification added, price strategy and after last step is to
promote product in different practises. In perspective of Morrison allows their term of digital
marketing, online or offline manner. Whereas, Morrison generally use digital marketing to
selling their product and services.
Evaluation:

In above four Ps of marketing mix that allows communication mix mainly fits in promotion
strategy that Morrison plc marketing allows to product and service in global level (Muniesa and
Giménez., 2020). The communication can work through video as well as effective clarity of
audio configuration that enhance more understand to customer.
3. What is digital Marketing.
Digital Marketing is concept of marketing where business utilise for ensuring to effective
message to customer as well as promote product and service in creativity manner. This is
more convenient for company perspective where it creates high opportunities and less time
consuming. There are some relevant examples of digital marketing that varied more ways to
execute business through Social media Marketing, Search Engine marketing etc.
4. Discuss the concept of Social Media Marketing.
The social media marketing is the use of different platform about for promote product and
services in effective manner. Therefore, e-marketing and digital marketing are still dominant
in academic. It is becomes about most popular for practitioners and researcher (Barata and
et. al., 2018). Morrisons usually uses Facebook and Twitter these platform uses for making
elaborates information about their product and service to customer.
5. Why digital and social media marketing important to business?
The importance of digital marketing is more valuable towards business growth in terms of
more revenue, more customer interaction and less time consuming. It allows different
strategies to enhance for competitive advantages. In perspective of Morrisons company
digital marketing allows new business opportunity that creates better business environment.
Whereas, social media marketing enhance more platform such as Facebook, Instagram and
Twitter which helps to interact within business opportunities for leads to attain targets or
competitive advantages through compete effectively.
Part 2.
6. Illustrate about two examples of social media contents that justify and why?
It is challenging to find about fresh social media content where innovative way that post to
creates better sense to leads on certain platform. As the quality of content which attract
through users attention for keeping informed only valuable information (Lai and Yu, 2021).
People enhance excited to make post as well as engage through effective become customer.

In perspective of Morrison company their marketing team also uses to social media content
examples that they can use for long term use of case sudy:
 Video: Through 2020, digital enhance videos that drive about promoting effectively
product and services this creates helps to enhancing people’s expectation to getting
more content. As there are more ways to promote through social media content is
snap chat, Instagram reels, Facebook video post all these are considered as tools for
sharing within friends and public.
 Company related news: Through sharing of exciting news about organisation on
social media platform feeds. Bu the news must have creativity or personalise it
systematically (Bormane.., 2019). The news should be related on specific company
link For example: Morrison plc will personalise their news within related to their
new product formation, award ceremony and other information. This all link with
interlink through each other.
 Blog posts: The company blog post where the article that enhance effective social
media feeds with having direct link. The blog posts through sharing company new
news, opening jobs to allows more productive enough for development in social
media. Similarly, Morrison plc their marketing team mainly post the new feeds
through blog such as product development or new job opening.
7. Explain why social media content is more effective.
As social media is one of crucial role in connecting people and developing relationship with
through non influencer and journalists covering about company. It also provides better
opportunity to establish customer service through gathering solutions and information as
well. On company perspective they can start that reforms for enhance effective social media
strategy within traditional promotional relation. In following there are some important points
that consisting about how social media content in Morison company context:
 Sharing and Engagement: The constant sharing of engaging through information across
social media where the social channels through Link Din , Facebook, twitter and
blogger are one off most important aspect to deal with more important tools. These tools
helps to post more content on social media perspective that it helps to explore target
audience in effective manner. by targeting audience it will have an idea about their like
or dislikes.

 Cost Effective: This can causes media offers where effective approach that can raises
different sort of method that allows better effective approach that effectively increase
about brand awareness.
Some of reason which define about how social media is an effective:
 Increasing brand Recognition: Social media is having simply another factor way to get
voice heard by wider through audience perception. To target audience there is always
effective platform which social media content determine to promote their blog such as
Instagram and You tube is more commercial as many people use to active. They mainly
share their business content effective manner.
 Creating richer experience: Social media enables about to adding towards value of
stakeholder in general way to targeted way. By allowing where to communicate faster.
This is more way to satisfied about greater relevance . Through satisfied customer are
more likely to share their experiences in which social media set their benchmark and
allows to provide effective set of data that enhance higher rate of standards to commence
effective manner. To satisfied customer are more genuine to provide positive feedback
and suggestion towards better improvement that enhance more flexible in proper way.
The online place allows more interactivity which enhance creativity and dynamic in
traditional marketing channels.
 Improving your customer insight: The social listening allows to observe about
customer on social media. This turn information by used to align content and target
users as to far greater degree than offline communication. This help keep to monitor
about track about customer in effective way to share information on systematic manner.
Evaluation:
In above topic that comprising about effective and importance of social meida content that
valuable towards business as well as people’s perception (Ivaschenko, Stolbova and Golovnin,
2019). It overall creates flexible and easily approachable towards get positive outcomes in
social media content.

CONCLUSION
It is inferred from aforementioned report of Digital and social media marketing in which it
summarised about their major roles in busines how it helps to grow in competitive market
for long term. More discussion on basic description where in retail company context towards
getting positive performance that enhance better strategies of marketing applies through
digitalisation. In digitalisation world, market upgrading with new process where social
media involves to leads business for connecting as many as customer that enhance effective
productivity. Thus it is considered that many business usually promotes their product and
services through digital marketing. As it is more creative and less consuming time apart
from it interaction with more customer in effective manner. .
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REFERENCES
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