Digital Marketing Analysis 2022

Running head: DIGITAL MARKETING
DIGITAL MARKETING
Name of the Student:
Name of the University:
Author Note:

DIGITAL MARKETING1
Table of Contents
Introduction......................................................................................................................................2
Analysis of the current tool..............................................................................................................4
Use of the Digital analytics to measure to measure success............................................................6
Recommendations............................................................................................................................8
References........................................................................................................................................9

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Introduction
The name of the organization that is taken into account for the assignment is that of the
Nike,Inc. it is an American international business that is dedicated to the policy, expansion and
development as well as the marketing across the globe (Paine, Hsieh and Adamsons 2013). It
tend to include the sales of the apparels, footwear, equipment’s, fixtures and various other
services. The headquarter of the company is in Beaverton in the Portland . the company is
considered as the world’s largest supplier of the athletic shoes and even apparel. It is also
considered as the major manufacturer of the equipment’s of the sports. The company has a
income in additional of about US$21.1 billion in its fiscal year
The company produces a wide range of apparatus’s of the sports the first range of
products that were being produced by the company are the track running shoes. Presently, they
also make shoes, shorts, jerseys, cleats, base layers etc. for a extensive variety of sports which
includes the track and the field, baseball, ice hockey, cricket, football etc. Nike Air Max is
considered to be a line of shoes that were being unconfined in the year 1987 (Lund-Thomsen and
Coe 2015). The additional number of product lines were being created later such as the Air
Huarache which was being introduced in the year 1992. The most recent products that are being
introduced presently are the Nike 6.9, Nike NYK and the Nike SB shoes which are being
calculated for the purpose of skateboarding. The Nike vapory came out in the year 2017 and it
brought a new trend in the series of the running shoes. Apart from this it is to be noted that the
logo of the Nike became very much famous that its association with any form of clothes would
associate that clothing with the hip hop fashion and modern urban form of the fashion style.
Shell suits, baseball caps, air Jordan’s air max running shoes are some of the products which
were being used by the American youths. From the year 2000 to that of the 2010’s the socks of

DIGITAL MARKETING3
the elite Nike were being worn on the everyday basis. Later the Nike company produced socks
with different colors as well. in the year 2017, the company announced that they will be
producing clothes for the plus size it will be having features where there will be measurement of
new sizes like the 1X through that of the 3X on more than 300 of their products. In the year
2015, the new self-lacing shoe was being introduced which is known as the Nike Mag. Nike
have presented a very premium line, which is attentive more on the street wear in comparison to
the sportswear called the NikeLab. In the present situation, the company combined with the
apple inc in order to produce the products of the Nike+ that tend to monitor the performance of
the runner through the device of the radio that lies in the shoe and that is associated to the Ipod
Nano. Apart from this, in the year 2004, the company launched the SPARQ training program.
One of the newest shoes of the company tend to contain the Flywire and the lunar lite foam
which helps in reducing the weight. It is to be considered that the air zoom vomero running shoe
that is being presented in the year 2006 is presently in its eleventh generation have represented
the characteristics of the ground breaking innovations which even includes the full length air
moderated sole and even an exterior hostage of the heel (Burgelman 2017).
Through the apparels and the items of the sports the market of the Nike is broad and the
majority part Nike significantly targets the consumers who tend be in the age groupan f 15 to that
of the 40. The company tend to cater to both the men and the women athletes in an equal basis.
However, they tend to put their enhancing focus on the tweens as well as on the tends in order to
build up their loyalty for a longer period of time (Adams 2014).
Some of the competitors of the Nike Company are Steve Madden, Under Armour,
Reebok,. Additionally, Puma, Skechers, Allbirds , New Balance are also considered to be the