Digital Marketing Assignment | Marketing Assignment
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Added on 2020-06-05
Digital Marketing Assignment | Marketing Assignment
Added on 2020-06-05
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RESEARCH PROJECT
AcknowledgmentI am grateful to all of those with whom I have had the pleasure to work during this andother related projects. Each of the members of my Dissertation Committee has provided meextensive personal and professional guidance and taught me a great deal about both scientificresearch and life in general. Nobody has been more important to me in the pursuit of this projectthan the members of my family. I would like to thank my parents, whose love and guidance arewith me in whatever I pursue. They are the ultimate role models. As my teacher and mentor, hehas taught me more than I could ever give him credit for here. He has shown me, by his example,what a good scientist (and person) should be.
Table of ContentsBACKGROUND OF THE RESEARCH.........................................................................................1RESEARCH QUESTIONS.............................................................................................................1RESEARCH OBJECTIVES............................................................................................................1HYPOTHESIS.................................................................................................................................2LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGIES.................................................................................................7DATA COLLECTION ANALYSIS..............................................................................................11RECOMMENDATION.................................................................................................................19REFLECTIVE................................................................................................................................20REFERENCES..............................................................................................................................22APPENDIX....................................................................................................................................25RESEARCH PROPOSAL.............................................................................................................25ACTION PLAN.............................................................................................................................28QUESTIONNAIRE.......................................................................................................................31ETHICAL FORM..........................................................................................................................33
BACKGROUND OF THE RESEARCHIn every business, digital marketing helps to make innovative results and outcomes withdigitalised services. In this regard, communication methods are also improved with delivereconomic market message. Different small businesses receive more customers' feedback withelectronic communication methods (Huang, Henfridsson and Newell, 2017). Small businessowners are considered digital marketing implementation which assists to reduce costs and enableto automate back office functions and record keeping in real time development. In addition tothis, digital marketing also increases security in the environment for consumer information andoutcomes on mobile and other telecommunication tools. Apart from this, software programs aredeveloping that user friendly and allow business owners to implement creative tools and features.Marketing helps to create advanced results and improve communication process as well withquick responses. Hence, it involves websites, apps, etc. which facilitate effective results. Alongwith this, it provides dramatically changes to the traditional business model in a systematicmanner (Kanstrup, Bertelsen and Nøhr, 2015). To consider the study of digital marketingimprovement, it can be stated that it is a useful perspective to gather several activities. Inaddition to this, it also performs functions and operations to reduce the cost and increase positiveresults (Matt, Hess and Benlian, 2015). Therefore, Tesco is able to increase their features anddevelop more effectiveness at workplace. The present study helps to focus on the small businessneed to develop effectiveness and ascertain more productivities in it. In addition to this, it iscreates infarction among the different people with developing certain opportunities. Cross upselling also make smarter work in the business environment which encounter to know about thehigh growth in the business. With the help of takeaway activities, it has been seen that creativityalso developed at workplace to focus on the customer service activities (Preist, Schien andBlevis, 2016). RESEARCH QUESTIONSHow can Tesco use digital market to increase customer service?What is the importance of the digital marketing in customer services increment?RESEARCH OBJECTIVESTo find reasons for using digital marketing to influence customer service1
To evaluate importance of digital marketing and customer service for growing businessperformance in TescoTo recommend way Tesco would use digital marketing to increases customer servicesAim: To analyse impact of digital marketing on customer services in retail sector business – Acase study on Tesco HYPOTHESISHypothesis 0: digital marketing not increase positive customer services of the TescoHypothesis 1: digital marketing increase positive customer services in TescoHypothesis 2: digital marketing and positive customer services is not important to increaseeffectiveness of enterpriseHypothesis 3: digital marketing and customer services is very important to increase effectivenessof enterpriseLITERATURE REVIEWReasons due to which digital marketing is implemented in businessIn addition to this, Baller, Dutta and Lanvin, (2016) implement their views that digitalmarketing implementation in business also required to manage resource management. Therefore,same communication technologies make changes in the process to restructure the work. Singleoperator deploy their different resources in all over the environment. Hence, it increases higherreliability and lower fails in the business. Legal issues are also solved to considered positiveimpact on the small business activities. On the other hand, Joda, Ferrari and Brägger, (2017)argued that labour saving is most significant emerging marketing which helps to make changesin order to work. In the systematic work performances, communication directly considered withone another in the business. Therefore, it will assist to implement creative programs in business.Most promising field of the young workers considered computer programming and coding aswell. Hence, there are more than 25 million people working in global environment which isnearly performed several functions to reprogram themselves. Importance of the digital marketing for growing business performances in TescoThere are rare medium exist that can reach towards the large audience. Success growingis the major aspect which helps to develop rapid attribute to adopt new digital marketing.Communicating with several people requires right time and place so that effectiveness will be2
developed in systematic way of environment. There are several ways where advertisement couldbe considered through digital technologies such as malls, cinemas, supermarket, stations, etc. Itis the relevant place which create and maintain connection with audience need. In respect to develop the medium, Goldfarb, Greenstein and Tucker, (2015) consideredtheir views that marketing also develop potential aspects in the business environment. In thisaspect, brand awareness developed easily in Tesco. Relevant placement also create connectionswhich requires among the audience. It helps to encourage consideration and activateconversation to implement mobile marketing. Phenomenal growth of the digital marketingconsidered several kinds of advertisement in business. It helps to react instantly and breakingnews as per weather conditions and media events. It will help to make systematic workperformance to deliver ability towards the social outcomes. On the other hand, Weill and Woerner, (2015) stated that in today's time digital eraconsidered more importance to make successful results. In this way, marketing mix and othercharacterised activities increases effectiveness in the large coverage to attain awareness forbusiness development. There are several methods exists through digital marketing could beapplied in the business environment. Hence, it increases advantages of media advertisement inUK. Digital transformation also create innovation in all over the world. When business getproductivity, they are able to traced organisation ability in systematic manner. Successfullyoperations and functions develop in the overall strategy to ensure business success. In addition tothis, Patel and O'Kane, (2015) also stated that the company able to perform several functions andoperations to make true success of the company. Automation process drive to make fastercommunication with strategy which enhances priorities with greater completion rates. Businessproductivity software design efficient process to considered optimal results. According to the views of Gibson, Ostashewski and Knight, (2015), advanced marketinghelps to the chosen business to consider more customers in the business. Therefore, it will assistto looking towards the more creative performance at workplace. It will assist to perform severalfunctions and operations in the business unit. Therefore, Tesco is able to attain more profits andrevenue in the enterprise. It helps to concentrate on systematic analysis and looking towardsbusiness development to attain significant advancements. Furthermore, Kanstrup, Bertelsen andNøhr, (2015) explored their ideas and views that customers' attraction is the essential element todevelop more profits and revenue. Therefore, it will assist to looking for the business3
development with creativity. Therefore, targets and goals will be developed through concentrateon the effectiveness that ascertained with the advance activities at workplace. Interrelate digital marketing and business performances in UKHowever, Matt, Hess and Benlian, (2015) considered their views that digital marketinghelps to maintain relationship among customers and attain creativity at workplace. This isbecause, online relationship set standards in the whole enterprise to produce systematic activities.In this way, consequences of the good online customer relationship considered that making restof the effective relationship. In order to set targets and goals, digital marketing increasingperformance and operations. It helps to increase profitability and performance of the companythrough they can focus on their aims and objectives in systematic manner. In order to take views of Signori and Flint, (2016), it can be interpret that digital customerrelationship not bring the replacement for quality. It helps to start and promote rightcompromised situation to increase online relationship. In this way, standards set for the wholebusiness through consequences considered determine relationship deceiving. Further, digitalmarketing also bring competitors to define terms of the service quality and reach towards theprofitability. Collaborative side of the digital marketing increases concerning which correlatesocial transformation in the bottom line. It could be found for the profitability, costs, etc.recurring bad situations could be assess to perform several elements in the business environment.Digital transformation make better mobilising the assets which is important to pulled and takedifferent activities. Beside this, Gibson, Ostashewski and Knight, (2015) stated that there areseveral elements exist in the business that grow financial perspective, customer perspective,internal perspective and learning and growth perspective. It impacts positively on the human,information and organisation capital. Process designed to considered leverage in the company.Therefore, process includes culture and implementation of matter of leadership. Digital and oldleaders trying to considered their functions as digital. Design of production system includesmanagement model and production system which implement right practices to achieve top classresults. Recommends ways through use of digital marketing increases in the selected businessAccording to the Giménez, Özcan and Pradíes, (2015), there are several ways existthrough digital marketing could be applied in the business. In this consideration, in smallbusiness there are several areas in which productivity improves through aims and objectives4
accomplish. In order to become more competitive, business need to include operatingenvironment through they can find opportunity to deal with different areas of the operations. Itincludes political, economic, social, technological, environmental and legal. According to themarket trends and activities, they should determines their strategy. As results, capability of thebusiness align in the environment. On the other hand, Niehaves and Plattfaut, (2014) give theirview that align corporate strategy is the important perspective in the Tesco which enhances theirproductivity and attain desired goals as well. In respect to considered comparative things, it hasbeen seen that possible changes are implemented to understand and create impact on thestrategies. Incorporate changes could be take place with development of the measurement ofbusiness progress in systematic manner. In this way, firm can develop their creativity throughconcentrate on the strategies which make high productivity at workplace. Monitor andmeasurement of the progress develop effectiveness for results that undertaken on the basis ofwork done by business management. In contradicting, Karimi and Walter, (2015) said that creation of the benchmark is themain element which increases productivity opportunity at workplace. In this way, internally andexternally same sorts of comparative things developed to make more productive results atworkplace. In this way, the chosen business need to identify possible changes and understand itto measure its effectiveness. Incorporate changes helps to look towards the progress results insystematic way. Therefore, effectiveness developed for working in systematic manner atworkplace. In addition to this, García-Peñalvo and Kearney, (2016) incorporate their ideas andviews that organisational capabilities helps to understand business culture and take holisticapproach in systematic way. It is the excellent tool which helps to focus on the alignment ofbusiness environment, strategy, management preferences, resources and organisationalcapabilities. In the business, another recommendation could be implemented as considered keyperformance indicators which define systematic results. Well-defined activities also take place inthe selected business to attain creativity. According to the views of Kanstrup, Bertelsen and Nøhr, (2015) there is a positiverelationship in between customer services and digital marketing of Tesco. This is because; it willhelp to understand the tools and techniques that assist to implement to attain desired goals andobjectives. As per the creative consideration, the chosen business will be able to develop their5
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