This assignment examines Woolworths' digital marketing strategies and their effectiveness. It analyzes the company's website, social media presence (Facebook, Instagram, YouTube, Pinterest), and compares it to competitor Coles. The assignment identifies weaknesses in Woolworth's digital strategy, such as a lack of mobile app, inactive customer service on platforms like Twitter, and difficulties in creating a positive online shopping experience. It concludes with recommendations for improving Woolworths' digital marketing approach.