Marketing and Communication in Digital World

Marketing and
Communicatio
n in Digital
World

2
Slide Title
• Introduction
• Identification of target audience and market
segmentation
• An identification of the projected success of
the product based on the market research
• Selection of the promotional mix for a
successful marketing campaign in a digital
world
• How an effective marketing campaign can lead to
commercial success
• Conclusion
• References

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Introduction
Digital marketing is basically a
tool or platform which is used
by organization for maintaining
effective communication
between with categories of
customers (Abdel Monem,
2021).
In this process updated
equipment's and technology are
effectively used by company
for promoting and enhancing
the sale of their new and
existing product at wide range
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