Marketing and Communication in Digital World

This presentation covers the basics of digital marketing, including target audience identification, market segmentation, and promotional mix selection. It also explains how an effective marketing campaign can lead to commercial success. The presentation concludes with a discussion on the importance of digital marketing for sustaining brand image.

Marketing and
Communicatio
n in Digital
World

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Slide Title
• Introduction
• Identification of target audience and market
segmentation
• An identification of the projected success of
the product based on the market research
• Selection of the promotional mix for a
successful marketing campaign in a digital
world
• How an effective marketing campaign can lead to
commercial success
• Conclusion
• References

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Introduction
Digital marketing is basically a
tool or platform which is used
by organization for maintaining
effective communication
between with categories of
customers (Abdel Monem,
2021).
In this process updated
equipment's and technology are
effectively used by company
for promoting and enhancing
the sale of their new and
existing product at wide range
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Identification of target audience and market segmentation
STP Analysis -
It is basically a method which is used by the organization for identifying the right customers for their services
and products.
• Segmentation – In context to Coca cola, management must focus on demographic segmentation which includes age,
income, status and others
• Targeting – It is the second stage of STP and in this process management of Coca cola target those customers who
liked their product very much (Daimi and Tolunay, 2021).
• Positioning – It is basically refer to maintaining goodwill or reputation of organization in the minds of customers for
long period.
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Due to using this method management of coca cola
easily received the response of customers in fast manner
and in this method multiple choice questions are there.
From the analysis of research data it is concluded that
the new soft drink of this company are highly successful
between young customers (Ezat Gharieb, 2021). Here
the suitable research method which is highly beneficial
for the organization is close ended questionnaire
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Identification of the projected success of the product based
on the market research

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Identification of target audience and market segmentation
• Promotional mix is basically a set of actions or
approaches which is used by the company for increasing
the awareness of new and existing product between
public. The actions which are taken by company in
aspect of promotional mix are described below -
• Advertising
• Public relations
• Direct selling
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Detailed explanation of how an effective marketing campaign can lead to commercial
success
• From the above data it has been evaluated
that social media, advertising and other
strategies plays crucial in form of
marketing campaign which leads to
enhance the commercial success. The fist
benefit in social media and other digital
method is that customers receives the
reliable details of their product and
services in low time. It also helps to
increase the convenience of customers for
buying their product from any location.

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Conclusion
From the above information it is concluded that digital marketing plays the major role for run the
functions of organization smoothly. With help of digital marketing company are able to deliver their
products to customers in time. Due to receiving time to time service from the company their brand image
are easily sustained in minds of users for long time.

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References
• Abdel Monem, H., 2021. The effectiveness of advertising personalization. Journal of Design Sciences
and Applied Arts, 2(1), pp.114-121.
• Daimi, S. and Tolunay, A., 2021. An Empirical Investigation on Influencer Marketing: the Impact of
Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase
Intentions. Istanbul Management Journal, (91), pp.59-86.
• Ezat Gharieb, M., 2021. The effect of online marketing through social media platforms on Saudi Public
Libraries. Journal of Information Technology Management, 13(Special Issue), pp.238-262.
• Kumar, P., Mishra, J. M. and Rao, Y. V., 2021. Analysing tourism destination promotion through
Facebook by Destination Marketing Organizations of India. Current Issues in Tourism, pp.1-16.

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