Marketing and Communication in a Digital World: A Case Study on Coca Cola's New Coke

PITCHES
COCA COLA

INTRODUCTION
Marketing is key element for company, every business
organization depend on marketing process to reach as many
audience as possible and sell their product.
This study is based on Coca Cola who is planning to re Launch
their New coke with the help of online and advance marketing
available in today’s world.
This report will discuss target audience and marketing
segmentation with projected success of the marketing.
At last this report will discuss promotional mix and how to
make marketing campaign successful.

Target audience and market segmentation:
Coco cola is one those companies who focus on marketing and
reaching as many audience as possible, this company use both
online and offline marketing campaign to boost their brand
image and product promotion.
With lunch of New Coke, Coca Cola partnership with Netflix
and planning to promote their product in one of the hit series
Strange Things.

Target Market
Target audience & market segmentation: target audience are
key pillar of every marketing campaign, company need to
select right target market with right audience.
Coca Cola need to target audience between age 18 to 29
because there are many reason; first, this selected group are
young people who will be interest in Coke, Netflix and web
series.