The Evolution of Digital Marketing and the Role of AI

Running head: DIGITAL MARKETING BLOG
DIGITAL MARKETING BLOG
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Online Blog post 1
Digital marketing has evolved over the years to presently reach the levels of conventional
marketing standards. Currently digital marketing is going through stages of fast evolution. This
is being made more possible due to the prevalence of better technology. Better technology leads
to the creation of better scope for gathering, analyzing, sharing and utilizing knowledge. Digital
marketing potential has also been increased manifold due to the wide usage of smartphones and
other smart devices (Cowley, 2016). It is important to note that the foundation of even stronger
digital marketing frameworks for the future have already been laid. One of the most significant
development in the field of contemporary digital marketing is the constant optimization of the AI
technologies that is used for enhancing the effectiveness of digital marketing. The AIs that are
present today are more capable, more independent, much lesser flawed and much more effective
in their various functional roles in the field of digital marketing. The new AIs that are being used
in digital marketing are more capable in terms of collecting, analyzing, applying and learning
from information. They are providing customer data that are being used to create marketing
strategies that are helping to reach out to the exact target audiences. AIs have made marketing
much easier for the various producers and manufactures in the world of today. Any business that
has a product that is reasonable, innovative and effective is finding markets without enduring
much difficulties. One of the most important usage for AIs in digital marketing is providing
relevant promotional materials to the exact target audiences. The AIs are used to gain details
about the online activities of the target audiences to show them products that are tailor made for
them. Thus, the AI technology has enhanced the prospects of digital marketing to great extents.
In the future this is bound to grow more with the rapid development of the various factors that
are leading to the further optimization of the digital marketing exercises. The artificial

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intelligences are used to increase the efficiency of the digital marketing processes. Previously,
AIs were used primarily to derive information about the target audiences (Donnelly et al., 2015).
However, presently the AIs are incorporating the functional attributes that help them to gather,
store, share and utilize data. The AIs presently are able to emulate the cognitive functions of
humans. Moreover, AI is being optimized with augmented reality and virtual reality to further
enhance the efficiency of customer interactions. Hence, it can be said that digital marketing is
increasing effectively with technology and being continuously optimized through the process.
Online Blog post 2
The importance of social media in digital marketing is increasing in significance in the
contemporary global corporate scenario. Social media platforms are not only places of effective
social interactions but at the same time they are large data storages for gathering customer
information. The importance of social media in digital marketing increased with the development
of social media from being a platform for interacting with friends and family to being a large
interactive platform for a global user base to express their views. It is important to note that
companies are now directly selling their products through social media. This was not widespread
even half a decade earlier. It is important to understand that social media is now used buy a
substantial portion of the population of the world (Stephen, 2016). This has been facilitated by
the growth of cheaper internet rates and the development of lesser expensive devices for
accessing internet. This large portion of the world population serves as a global audience for the
products that digital marketing companies want to promote. Social media optimized digital
marketing is a current development in the global digital marketing scenario that cannot be
ignored. Some facts can provide a clearer picture of why social media can move forward global
digital marketing prospects. The worldwide internet user grew by 9.1% in just one year in 2019.