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Blogs and Reviews of the Customers on Purchase Decision Process

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Added on  2021-05-30

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The customer review is considered as a feedback which is given by the customer according to the experience they get after using the products or the services (Jones & Kim, 2015). Blogs posted by the bloggers are considered as a source of media that assist to spread the information among the public at large. The customer review is considered as a feedback which is given by the customer according to the experience they get after using the products or the services (Jones & Kim, 2015).

Blogs and Reviews of the Customers on Purchase Decision Process

   Added on 2021-05-30

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Consumer Behavior Marketing consumer Behavior
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Consumer behavior “Blogs and customer Reviews” and their influence on purchase decision processBlogs and reviews of the customers play an important role in the present scenario. Beforepurchasing a product the customer focuses on the reviews and blogs given by the customer or thebloggers. The customer review is considered as a feedback which is given by the customer according to the experience they get after using the products or the services (Jones & Kim, 2015). After experiencing the service or the product the customer gives feedback. The feedback which is given by the customers can be in a negative way or in a positive manner. Blogging is a platform where the bloggers give information about specific product or service by posting images and pictures on their page or on social media sites (Harmeling, Moffett, Arnold & Carlson, 2017). Through this, they also interact with a large mass of audiencein less time. It is an effective source of information for the people and is also one popular searchengine optimization tool. It has been seen that Yahoo and Google emphasize on the blogs which are updated by the public on a routine basis. Blogs posted by the bloggers are considered as a source of media that assist to spread the information among the public at large. Therefore, in this paper, the discussion will be made on how blogs and reviews are considered as an important aspect that affects the purchasing decision of the consumers. With thehelp of the internet, the customers can gather the information of a particular product and service they want. The feedback given by the customers and bloggers change the mindset of the customers (Ho, Chiu, Chen & Papazafeiropoulou, 2015). The thinking pattern changes after reading blogs and customers reviews of a specific product or service. The customers start trusting the information which is given by the customers or the bloggers through websites or blogs (Ballantine & Au Yeung, 2015).In the recent situation, it has been seen that consumers are focusing more the latest digitaltechnologies and also people are taking information with the help of digital sources. Digital technologies help the customers to purchase the products through ordering. Now day's people areordering with the help of latest technologies by sitting at home (Ahuja, 2015). The customers explore the reviews and also the blogs of the different bloggers so that exact information can be gathered. When they are satisfied with the information gathered then they take their decisions which help them to select the right product. Blogs and reviews of the customers assist to 1
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Consumer behavior introduce the products to the market by posting their images on their page. Also, when customersgive review it is read by many people who get awareness about the new product or the service in the market (Lobel, Patel, Vulcano & Zhang, 2015).Review of the customers and blogs impact the decision related to purchasing the productsand services. It has been analyzed that people are spending more time on reading blogs and reviews and through that only they gather the information of different products and services. Thethinking pattern of the customer is affected by reading blogs and reviews of the customers. If the customer gives reviews in a negative way then it also gives negative impact on the mindset of thepeople. Also, there are various blogs and review of the customers that helps to introduce new products and make consumers aware of the products in the market (Colton, 2018).The purchase decision is affected by the reviews of the customers and blogs and it is seenthat now day's people rely on the post and reviews given by the other people. If the customer is having negative views for a product or service then it can be changed by reading blogs and reviews of the customers. It is a nature of a person to take into consideration the information which is given by others. They trust the information which is given without availing the services or the products by themselves (Kim, Kiousis & Molleda, 2015).If an individual says that a specific product or service is not worth buying then another person will also rely on the information and will not purchase or try in future. By focusing on theonline medium it can be simple for an individual to gather the information about the price and quality of the products and services offered in the market. When a person gets confused in buying the products then they take helps from the blogs and customer reviews for selecting the best option from a variety of products. Wrong feedback given by the blogger can create a negative image in the customer's mind and can also make the negative image in the market. If a negative image is created in the market for the products or services then it is difficult for the customers to make the trust again and they will ignore the services and products offered by the company. So, it can be evaluated that consumers can only decide by focusing on the blogs and customer reviews given by the other people who have experienced it (Leal, Hor-Meyll & de Paula Pessôa, 2014).2
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