Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in a specific
communications strategy
Name & ID

Contents
 Introduction
 Digital marketing strategy
 Digital communication strategy
 Examples of reviewing digital marketing
 Two brands have been taken for reviewing digital marketing
 Promotional mix
 Effectiveness and rank the examples in order of effectiveness and utilizing the social media measures
 Conclusion
 References

Introduction
The internet has provided the numerous prospects to business in the
international economy with current time period. The digital marketing
comprises profits by using technology effortlessly in several patterns in
digital mass media transmission. Digital marketing is constituent of the
advertising which can in henceforth the publicity, announcement,
procurement, vending processes of the corporate. Through digital
marketing, businesses can efficiently attach with their businesses offer
them acceptable properties and facilities (Abraham, J.A., 2018). The
digital marketing defines the communication and marketing of goods and
services with the aim to retain the audiences to clients by creating through
digital technologies. The digital marketing helps in flow of information,
track the procedures to benefit the company.

DIGITAL MARKETING STRATEGY
The business purposes and aims are achieved through digital
marketing defining the sequence of activities by including the online
channels which are in the form of remuneration, possessed media. A
strategy of online marketing policy is created with the practice of
digital marketing in the aim of recruitment with the accomplishment.
In the opinion of the client channel performance and market place
activities for product and services it is a network of digital marketing
strategy that is knowledgeable to researcher. The strategy of digital
marketing can be online and offline in the purpose of the future
development (Chester, J. and Montgomery, K., 2008).