This report is about a digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and reflections on the campaign. The report aims to understand the thinking pattern of customers and how to create a positive image in their minds. The campaign objectives are to increase sales, create brand value, and introduce new services. The success of the campaign is measured by benchmarking and social media insights. The campaign plan includes using Facebook, Instagram, Twitter, YouTube, and the company website. Reflections on the campaign suggest that social media marketing is an effective tool for promoting products and services.

Enterprise Rent-A-Car's social media campaign analyzed using AIDA model, objectives, success metrics, plan, and reflections.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report is based on an organization named Enterprise Rent-A-Car who is involved in making it's vehicles available to customers on rent. This report includes AIDA model, objectives of campaign, success measurement, plan for campaign along with social media platforms which can be used to make campaign successful.

Marketing

This report outlines the digital marketing campaign plan for Enterprise Cars, including the AIDA model, objectives, measurement of success, and communication strategies for Facebook, Instagram, Twitter, YouTube, and the company website. The report also includes a reflective summary on the effectiveness of social media marketing and the importance of utilizing digital technology in marketing campaigns.

Data Science and Big Data

Calculus and Analysis

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Enterprise Cars

This report discusses the digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. The AIDA model is used to analyze customer buying patterns, and the success of the campaign is measured using profitability, customer base, and benchmarking. The report also reflects on the effectiveness of digital tools in increasing customer engagement and the use of pop-up notifications by large organizations such as Marks & Spencer and Tesco.

This report discusses the use of digital marketing communication tools and techniques to promote Enterprise cars. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the website. The report concludes that effective marketing communication is crucial for business success and recommends the adoption of various communication strategies to attract customers.

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Digital Media and Video Games

This article discusses the digital marketing communications campaign portfolio and reflective summary for the BSc (Hons) Business Management course code BMP4004 at Desklib. It covers the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the company website. The article also reflects on contemporary issues in marketing and the importance of budgets in marketing campaigns.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Enterprise Carslg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary for Enterprise Cars

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary