Use of Digital Marketing in a Specific Communications Strategy

This report discusses the role of digital marketing in communication strategy for promoting products and services. It analyzes examples of interactive media and infographics and their effectiveness in attracting customers. The report also highlights the benefits of social media platforms for promotion.

Use of Digital
marketing in a specific
communication
strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
How communication strategy use in digital marketing practises. .........................................4
Ranking of both the examples ...............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Marketing is described about as several actions which consider for promotion,
advertising, manufacturing of product and services to serve better customer for fulfilling their
demands. In context of digital marketing, which is also advanced level practise of marketing that
refers about procedure for effective building awareness towards specific company. Marketing
helps to business for approaching their target customer for their product by effective utilisation
of marketing mix strategy to explore different type of market and attain the competitive
advantages (Akter and Sultana, 2020). Marketing considered as discipline involves all the actions
which opted by organisation as it helps to maintain the healthy relationship with customers. It
highlight about effective product and services in order to increase the customer base for effective
earn profit. There are several ways of social media platform on which marketing helps to
conducts their promotional activities within Twitter, Instagram and different level of technique
which helps to communicate take place. Along with in today marketplace social media is one of
better technique to better attract customer or audiences (Carmona and Torres-Toukoumidis,
2021). In following report, it further discuss about how digital marketing which can use within
communication strategy. For highlight two major examples Denzin and Samsung company from
assignment 1 to better interactive session for info graphics.
MAIN BODY
How communication strategy use in digital marketing practises.
From the Assignment 1, digital marketing is one of prominent and it is more effective
way to enhance advertising and also better support towards product and services promotion. The
social media is usually considered as one of most innovative way to promote and advertise
product and service within different social media platform business or websites. Moreover,
Digital marketing refers to the growing and efficient form of marketing in which companies do
the promotion of their products and services with the help of Internet and also certain digital
communication channels .For company success is depend on which how product and service
content with better websites. There are several social media campaigns in form of banners,
newsletters on the basis of communication which is done as per systematically. Overall the
companies their main motive is to build strong market connection with consumer and also leads

towards high level of growth. In initial situation, digital marketing use communication strategy
which depicts the process of connecting more and more people from across the globe via internet
(Elverina and Furinto, 2021). It might include the launching better social media launching
through campaign that distributing with email news letter, running banner advertisement articles.
Any specific Business can use digital communication to expand their reach which specialised
share messaging and effective build valuable awareness better relationship within their
audiences. In following there are some of specific factors which enhance communication
campaign are:
 Building brand: Business can create a brand image for effective start up company
through better brand image for legacy organisation which provide new direction. Generating Awareness: Through companies can be vast wide net to be potential
customer for letting know about what they are actually like about product, services and
values. Driving conversion: Campaign can inspire customer to move through for the marketing
funnel which the marketing funnel and buy product either online or brick mortar location. Creating customer experiences: The campaign which can be customised to better build
unique experiences and brand infinity through social media campaign or messaging
application etc. Delivering Customer service: Community with manager which can answer real time
question which help to solve for facing major issues which follow up the satisfied
customer to go on work within extra time. Managing risk: Business can conduct damage control through building brand affinity
and developing brand reputation after mishap.
 Provide Entertainment: Marketers can give audiences which is more than content which
they enjoy or certain funny articles.
According to assignment 1, there are consider two example which is being chosen these are
infographic and interactive media (Gartanti, Triwardhani and Putra, 2020). With the help of
social media platform the companies implement which creates better creativity on websites.
Interactive media: It described as different methods in which people use to share as well as
process along with their information. It mainly refers goods and services on better digital

computer system where content is channelise in form of moving images, animation, videos
through many more. In context of digital marketing communication, it having clarity from
statistics towards the social media. In current generation, it plays an important role because it
gives power to better interact with other organisation and people within whom where they have
no contact (Hermawan, Maesaroh and Purwaamijaya, 2020). In context of digital marketing
where all individual which is being enclosed towards interactive content. It is having main
example which is consist Facebook, You tube and Twitter. These are the one of influence social
media platform where many user are actively participate in it. For this it would be beneficial for
marketing team of Denzin and Samsung company to pitch the product and services effectively.
Through interactive media contributes within communication strategy as it allows to
better exchange of all ideas and free flow of information. The websites use the way of effective
content graphics that allows each company to better share effective information and photos. It is
main purpose of this is to enhance about better experience of brand for more consumer which
including with any other human resources. This communication with all the audiences takes
place the graphic which are provided on different sites and also helps to interact with people
within form chatting, posting an opinion and further so on. It does very well through better social
media because where it generating interesting content and videos being shared towards all
followers.
It does promotion through appealing to all investors where it all advertiser because they
all are indulged into more modern through rather than the aspect towards traditional advertising.
It includes different sort methods like video blogging, promotional videos, safety videos and
much more. The business organisation uses they way to promote advertisement on basis of post
videos regarding towards all product with the help of hiring a celebrity. There are certain
examples which helps to better interactive content like Snap App and Buzz feed quizzes. In
relation with Snap App, it is much more than watching or just reading (Kotler, Wang and Qiao,
2020). It includes high level of creative content that needs active participation. Interactive
content is also related to educational aspect. The organisations produce high level content which
is effective in educating all the purchasers. On the similar point of time, it is also relation with
quizzes. As all type of business customer as well as business to business which is uses in very
innovative way. It is considered about as good platform tool which only interactive content.

Infographics: This would allows effective graphical visual representation of data, information
and knowledge which is supposed to present all the things within clear manner. In comparison
with other documents and presentation where all social media aspects have more virality. This is
more useful because people prefers to new videos rather than reading the complete content. It is
advantageous because it has effective command which would have attractive command that
create better comfortable through nature. Business organisation which is use by the method in
order to showcase with overall policies and many more.
It would follows a single path which is help to creating out of world, and waiting for the
better response from the target audience. There is another way to interactive media
implementation through Email Marketing which is ready to send for trigging event happen, such
as abandoned shopping cart or a repeat visit within websites. This is also considered with
effective communication strategy within several ways, Infographic is type of picture that mix up
complete data with design and help both individual as well as company to communicate the
messages towards all audiences. It is considered about at most efficient way of communication
the messages to all audiences (Kotler, Cao and Qiao, 2020). In all types of companies which use
to better approach this method. Th reason to approach this relevant method because as it allows
them to show off their company on social media websites through including technical benefits,
customers who use products as many more. This is mainly used through small business who are
create with eye contact with customer.
Ranking of both the examples
On the basis of Assignment 1, the examples are Denzin and Samsung these two
companies makes an important role where both social media contemporary business. It helps to
emerging through better brand awareness and also attracting where targeted audiences in a good
manner way. In context of social media, it allows business organisation for proximate feedback
generate through customer would get a chance of improvisation. With the respect of digital
marketing where companies can reach towards all audiences which are in context with both cost
effective and measurable. It becomes beneficial for the company towards increasing sales. It has
been evaluate that if a specific company wants to provide a large amount of information
regarding with product and services. The suitable tools would be infographic rather than
interactive media. The reason for opting this factor is to better stimulate people on the basis of
view more content and videos and the similar point of time (Pinto and Pinto, 2020). It is helpful

for both small organisation as well as large companies because they are presenting a innovative
and big idea statics information provided on websites. It is helpful for the both small
organisation as well as large companies because they are present into big ideas into small space
of mix up documents and visual. Through interactive media, people are not much engaged to
contribute their time which is not remember of information. On the other hand by using of
infographic consumer are explore to complete information on their own just by zooming,
clicking. Each business organisation want to use that method which will attract large number of
visitors and they how more interest by viewing through websites. So, by taking the example of
social media platforms, companies use such interactive content and infographics and increase the
customer base. By focusing on the concept of advertising, organisations use the way of
television, hoardings and so on (Polanco-Diges and Debasa., 2020). By looking at today's world,
everyone is active on social media so it is an advantage for a business organisation to enhance
their customer base.
CONCLUSION
It is inferred about above report Use of digital marketing and communication strategy
which is summarised on the basis of assignment 1 report. The digital marketing role in
communication strategy is been analysed to promote product and services of specific company.
In form of digital era, communication takes places within different ways by analysing of
example through better interactive content and infographics both concept are better in their own
field. As there are several social media platform which helps a business to do promotion. While
looking at the aspect of infographic, it is more beneficial because for both video context get
combined with each other similar point of interactive content. Besides, it was being examined
that digital media helps to doing promotion through customer base.

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