Use of digital marketing in a specific communications strategy

Use of digital marketing in a specific
communications strategy

Table of contents
• Introduction
• Digital marketing
• Review of digital marketing example
• How Facebook has contributed in communication strategy for
Dyson
• How Instagram has contributed in communication strategy for
Savoy Hotel
• Promotional and Marketing Mix
• Ranking of twitter Facebook and Instagram in terms of
efficiency
• Conclusion
• References

Introduction
This generation is all about
digitalization & maintains
communication process
through digital marketing
techniques.

Digital marketing
The current scenario is totally
based on digital marketing
because it can useful to provide
various advancement for the
individuals & organizations in
order to improve their living
standard. Importance of digital
marketing is more & this
component is helpful to maintain