This presentation discusses the importance of digital marketing in communication strategy. It includes a review of digital marketing examples, communication strategy for respective organizations, promotional and marketing mix, effectiveness and rank, and conclusions. The subject is not mentioned.

Learn about the importance of digital marketing in communication strategy with examples of Starbucks and Coca Cola. Enhance your marketing strategy with Desklib.

Digital Marketing in Communications Strategy - Desklib

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing

The social media marketing strategies of Coca Cola, Pepsi, Mountain Dew and Starbucks have been compared and contrasted in this essay, based on the case study information that have been provided. The implementation of the Ladder of engagement theory and other theoretical frameworks like Standardisation versus Globalisation have been done to make a close-ended analysis of the objective as well as outcomes of the social media marketing and branding strategies that have been implemented by the companies.

Heriot-Watt University

Marketing

Psychology

Video Production

This presentation explores digital marketing examples used by Coca-Cola and how they contribute to communication strategy for the entity. It also covers promotional aspects of marketing mix and defines digital marketing strategy. The presentation concludes that digital marketing benefits an organisation to target people from far geographic locations and is more cost-effective.

AMA University

Practical Digital Marketing

Presentation

This study material from Desklib discusses the marketing mix elements of Coca Cola, methods of research for relaunching a product, and the effectiveness of marketing planning. It also covers market segmentation, suitability of Coca Cola's customers, and promotional mix elements.

Data Science and Big Data

Higher Education

Marketing & Communications in a Digital World

This article analyzes the negative and positive effects of the 7 elements of marketing mix on Coca-Cola's New Coke launch. It also discusses market research and a marketing campaign for the relaunch. The market research is conducted using Porter's five forces method. The marketing campaign involves linking the new Coca-Cola with the Netflix series Stranger Things. The strengths and weaknesses of the research, campaign, and relaunch are also discussed.

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

This report discusses the importance of marketing and communication in the digital world, with a focus on Coca Cola. It covers the elements of marketing mix, research requirements, and detailed research plan formulation. The report highlights the impact of digital marketing on businesses and the importance of communication in marketing.

Professional Development

Marketing and Communications in a Digital World

This presentation discusses the use of digital marketing in a specific communications strategy. It defines digital marketing and communication strategy, reviews examples of Coca Cola and Marks & Spencer, and ranks their effectiveness using social media measures.

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketinglg...

Practical Digital Marketinglg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launchlg...

Marketing and Communications in a Digital Worldlg...

Use of Digital Marketing in a Specific Communications Strategylg...

Digital Marketing

Practical Digital Marketing

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Marketing and Communications in a Digital World

Use of Digital Marketing in a Specific Communications Strategy