Use of Digital Marketing in a Specific Communications Strategy

Structurer of
Use Of Digital Marketing In A Specific
Communications Strategy
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Assessment Submission
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Contents-As2
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective organisations, as
part of the promotional aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION AND DM
Digital marketing refer to advertising of
products and services through internet and other
forms of digital communication. It is also known
as online marketing. In current scenario most of
people are highly active on social media. This is
ease to access and reach to target customers and
includes many channels for promotion (Abedian
and et.al., 2021).

WHAT IS DIGITAL MARKETING
STRATEGY?
It refers to a process of business activity that delivers
product and services to consumer for attaining a specific
goals through various marketing channel. It
encompasses strategies such as Social Media Marketing,
Search Engine Optimization, Email marketing etc. With
the help of internet and technology, marketers can easily
access market by collecting and analysing data regarding
to customer preference and their engagements.