Use of Digital Marketing in a Specific Communications Strategy

USE OF DIGITAL
MARKETING IN A SPECIFIC
COMMUNICATIONS
STRATEGY

TABLE OF
CONTENTS
 Introduction
 Theoretical definition of Digital Marketing
 Explaining Communication Mix
 Digital marketing within communication mix
 Advantages and disadvantages of digital marketing
 Examples and recommendations
 Conclusion

INTRODUCTI
ON
 Digital marketing is concerned with spreading the awareness
regarding the goods and service offered by firm with usage of
internet and technological devices
 . Communication strategy refers to plan through which
company achieve its goals of connecting with customers.
 The particular study is based on TESCO which is one of the
successful firm operating in retail sector.
 Present study will give emphasis on providing information of
digital marketing & communication.
 This will comprise that digital marketing fix with
communication mix, advantages & disadvantages of digital
marketing and supporting points with recommendations

THEORETICA
L
DEFINITION
OF DIGITAL
MARKETING
The use of digital channels to reach customers for marketing
products and services is called digital marketing. For digital
marketing commonly used channels are websites, mobile
devices and social media platforms. Internet marketing and
digital marketing are two distinct ways of marketing. Digital
marketing is a wider concept on the other hand internet
marketing comprises website marketing only.