Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report focuses on Enterprise Cars' digital marketing campaign plan, including objectives, measurement of success, and communication strategies on Facebook, Instagram, Twitter, YouTube, and their website. The report also includes a reflective summary on the benefits of digital marketing and the skills required for an efficient marketing campaign.

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Digital marketing communications
campaign Portfolio and Reflective
Summary
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Contents
Introduction 1
AIDA Model p
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p
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Introduction
Marketing is a process which helps companies in promoting their products, it
links the customers directly with the company and the services they have to offer.
Marketing helps brands in creating the ideal image that will catalyzes the sales of
their products and will help them in gaining credibility in the global market.
AIDA Model
A marketing model which helps in understanding the psychological process
that the customer goes through while making a purchase. The framework focuses on
identifying ways to attain customer’s attention and identifies the interests of the
targeted audience (Shirisha, 2018). Followed by developing the desire among the
customers for making the purchase, followed by the action that the customers take
for making the purchase.
Campaign objectives
The campaign objectives for Enterprise cars will focus on making the
targeted audience aware of their business model in other word brining the product to
the attention of the customers by telling them the benefits and the value its adds in
their lives. By triggering the interests of the customers the company will be able to
develop the desire among the customers of trying the products and the services that
the company has to offer.
Measurement of success
To measure the success of the marketing campaigns software like Google
Analytics and Facebook Analytics can be used as they provide the detailed analysis
of the impact the marketing campaigns have created including the leads and the
number of people have visited the website through the advertisement. The analytics
tools help the company to improve the ineffective chunks of their Champaign which
helps them in bringing better results.
Campaign plan
The plan that Enterprise Cars have created includes the promotion of the new
services that they have to offer while targeting a certain group of audience including
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the loyal customers of the company. The company has created offers for its loyal
customers for the new services that they have to offer. The company will be
launching its products and will market it on different social media platforms which will
eventually help them in making the sales that is predetermined.
Communication 1: Facebook
Facebook is globally famous social media platform which is used by many,
irrespective of their age, individuals do spend a considerable amount of time on
Facebook. Enterprise Cars gets the opportunity of connecting with the customers
directly and understand the expectations and the needs they have(Vieiraand et.al,
2022). With the help of prompted posts and ads the company can market its
products and services.
Communication 2: Instagram
Instagram is also Facebook's products which relatively have younger generation,
through promoted posts and stories the company can list its products and make the
profit out of them. Instagram has opened their own online stores which helps small
business and enterprises in scaling their products on the application and make a
direct sale.
Communication 3: Twitter
The company by scheduling its tweets a month prior and by being consistent with its
tweets will be able to market its products as the platforms will help the company to
directly communicate with its customers. The company need to be careful with the
timelines and tweet within the suitable time period and follow the community
guidelines.
Communication 4: YouTube
People prefer consuming audio video content instead of written content, this gives an
edge to YouTube then rest of the social media platforms, as most of its content is in
audio video format. Through YouTube ads and collaborations with content creators
the company will be able to promote its products to the targeted audience.
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Communication 5: Website
Website is considered as one of the major element of all the marketing campaign as
the all the promotional activities run on different platform brings the audience on the
website. If the website doesn't have relevant and pleasing content the customer will
surely not make a purchase and vice versa (Ramesh. and Vidhya 2019).
Reflection on Campaign
This report helped me developed my interest in digital marketing and with
which I was able acknowledged the benefits that digital marketing can bring into
one’s business. Most of the companies are still sticking with the old times marketing
strategies which have significantly less rerun on investment as compared to the
digital marketing tactics. I combined my management and market skills in
understanding the concept and the necessaries required by a business to succeed in
its digital marketing campaigns. Different companies have different motives for which
they use different mediums for promoting their produces, with the help of digital
marketing analytics the business are able to understand the algorithm of different
social media platforms and helps them understanding the ways by which the
different platforms will contribute in their goals (Opresnik, 2018).
In the initial stages of digital marketing, I analyses that the businesses need to
identify their target audience, as if the businesses do not follow this step, it will be
very difficult for the business and the marketing experts to scale the product, as not
everyone will be interested in the product. Clarifying the demographics for their
targeted audience is crucial as it makes the process relatively easy and helps the
organization achieving its goal at relatively lesser time period. Once the targeted
audience is determined the organization develops the idea on which the marketing
campaigns will run and create a structured yet flexible campaign schedule. Later the
platforms will be determined which will help the business in understanding the
different audience the social media platforms target, the most suitable options will be
finalized for the campaign. After wards I use my academic skills to analyze and the
approximate budget that will help the business in carrying out their marketing plan a
s effectively as possible without disturbing other activities that also requires a
substantial amount of funds to function (Kumar. and Singh,2020).
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This report helped me understanding hoe different social media platform
works and the ways they use to help companies in marketing their products and
services to their targeted audiences. I analyses the skills that are required for
running an efficient marketing campaign which includes, communication skills as the
company needs to communicate with its customers here or there and the way the
communicate their benefits of their products along with their behavior towards their
customers determines the success of the marketing campaign. The company will be
facing quite many issues throughout the marketing campaign for which the team
need to have people who have creative thinking abilities and problem solving
qualities which will definitely help them in achieving their objectives. The sale of the
product depends on the content the company owns and have published on their
platforms as this is the most convenient way. As the content the company post helps
the customers in making the decision for their purchase.
I encountered the analytics tool which makes the work for the organization
much convenient as it helps them in understanding the loop holes their campaign
has along with the parts which are performing as expected. Through these tools the
companies will be able to derive the potential leads of the customers who have
visited their websites which could be the potential customers for the business. With
help of these tools the company can effectively analyses all of its results accurately
and help in determining their future actions.
I analyzed that with the help of digital marketing tactics Enterprise Cars have
developed its market value, that has helped the brand in gaining credibility. It
engages customers with the company’s content through the time they require while
making a sale. I have analyzed that digital marketing has helped local businesses in
making their presence online which has definitely had the organizations and
enterprises in scaling their products at their favored scale. Digital marketing has
brought transparency as well as complication between the sellers and the purchases
but the benefits that the modern promotion techniques offers shadows the
weaknesses and the dull part of the procedure. With the help of the digital tactics
and the strong product idea of the company greater heights can be achieved within a
comparatively shorter time (Hall, 2020 ).
After the analysis I discovered that social media is a pretty dynamic platform,
which uses latest trends or creates ones to sustain the hype of the application. The
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consequences that the companies suffer is not considerably positive as they
companies need to develop newer strategies and implies modifications which alters
the budgets of the company. When the budget fluctuates every now and then it
became comparatively tough for the companies.
Conclusion
The report focused on the advancements that has been brought in the
marketing technologies with the emergence of digital marketing and its tools. From
the past years the companies are focusing on taking their businesses online and
most of them are already enjoying the benefits of this action. As when the
businesses are online traditional marketing practice will not do the required work, for
which the companies use digital marketing for effectively promoting their products.
This report focused on what platform are being used by Enterprise Cars for the
online promotions. Along with the objectives and the idea on which the campaign
has been formulated.
References
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mar P and in in ocial media and di ital mar etin tool and tec ni eKu , . S gh, G., 2020. Us g s g k g s h qu s
or de elopin rand e it it connected con mer n and oo o re earc onf v g b qu y w h su s. I H b k f s h
inno ation in tec nolo and mar etin or t e connected con mer ppv s h gy k g f h su ( . 336-355).
lo alIGI G b .
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all di ital mar etin trate o to e ne rame or and model toH , S., 2020. B2B g k g s gy: h w us w f w ks s
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