Use of Digital Marketing in a Specific Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use of digital marketing in a specific communications
strategy
Name & ID

Contents
1. Digital Marketing Strategy
2. Digital Communication Strategy
3. Explain using literature how they contribute to the communications strategy for the respective
organisations, as part of the promotional aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION
Marketing function of an organisation can be considered as the important
factor as it leads to the generation of revenue from customers. Marketing
function perform several activities in order to providing all the
information of organisation and product to the potential audience and
convert them into the final customers. Now a days the marketing
function has been performed by digital marketing. It leads to the
performance of all marketing activities digitally. Below mentioned report
is based on the digital marketing as it is treating various use of digital
marketing in a specific communication strategy. Below mentioned report
is also showing the digital marketing strategy along with the examples.