Digital Marketing: Strategies, Communication, and Effectiveness
13 Pages1564 Words125 Views
Added on 2022-11-29
About This Document
This presentation provides an overview of digital marketing, including strategies, communication techniques, and the effectiveness of social media measures. It explores examples of successful digital marketing campaigns by Zara and Burberry. The presentation also discusses the promotional mix and its impact on brand awareness and sales. References are included for further reading.
Digital Marketing: Strategies, Communication, and Effectiveness
Added on 2022-11-29
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