DIGITAL MARKETING COMMUNICATIONS.

Running head: DIGITAL MARKETING COMMUNICATIONS
DIGITAL MARKETING COMMUNICATIONS
Name of the Student
Name of the University
Author Note

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DIGITAL MARKETING COMMUNICATIONS
Executive Summary
The aim of the paper is to develop new creative Digital Marketing communication strategies
for five star Sofitel Sydney Wentworth which is a part of Sofitel Hotels and Resorts after
doing a proper SWOT analysis. In the ever-changing dynamic business environment, where
all the rival five star hotel are also providing all the similar facilities at a similar cost, gaining
brand loyalty from the costumers is a tough task, thereby making advertisements and
promotion in digital media an important influencing factor. Lastly, the paper concludes by
stating the various Digital marketing Communication strategies, which would not only help
Sofitel Sydney Wentworth to increase its customer base but would help to increase the brand
loyalty. The various Digital Marketing Communication strategies suggested would be
promoted through new media like the social media, which has a much higher reach.

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DIGITAL MARKETING COMMUNICATIONS
Table of Contents
INTRODUCTION......................................................................................................................3
DISCUSSION............................................................................................................................3
ABOUT THE COMPANY....................................................................................................3
COMPETITIVE.....................................................................................................................4
SWOT ANALYSIS................................................................................................................4
COMPANY’S TARGET MARKETING, POSITIONING AND BRANDING...................7
DIGITAL MARKETING COMMUNICATIONS OBJECTIVES........................................7
DIGITAL MARKETING COMMUNICATIONS MIX PLAN............................................8
MONITORING AND CONTROL......................................................................................10
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................12
APPENDIX..............................................................................................................................14
SAMPLE BLOG POST.......................................................................................................14
COMPANY`S EMAIL NEWSLETTER.............................................................................15

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DIGITAL MARKETING COMMUNICATIONS
INTRODUCTION
Sofitel Sydney Wentworth is a part of Sofitel Hotels and Resorts is a five star hotel
chain, which was founded in the year 1964 in the beautiful country of Paris, the French
capital, is a chain of luxury hotels and is headed by the Accor Hotels since the year 1980. In
the ever-changing dynamic business environment, where all the rival five star hotel are also
providing all the similar facilities at a similar cost, gaining brand loyalty from the costumers
is a tough task, thereby making advertisements and promotion in digital media an important
influencing factor. Perhaps there is a need to look beyond the conventional and predictable
advertising strategies, which are presently deployed. The following sections elaborate on the
various digital marketing communications creative strategies created keeping in mind the
target consumers after doing a proper SWOT analysis and advertised through various digital
media like the new media which includes the social media.
DISCUSSION
ABOUT THE COMPANY
Sofitel Sydney Wentworth is a part of Sofitel Hotels and Resorts, which was founded
in the year 1964 in the beautiful country of Paris, the French capital, is a chain of luxury
hotels and is headed by the Accor Hotels since the year 1980. With each progressing year,
Sofitel Hotels and Resorts soon grew internationally all around the world in order to become
one of the biggest hotel chain with more than “200 properties”. In the year 2008, “Sofitel
Hotels and Resorts became one of Sofitel became a brand of luxury hotels only, downsized
its property count to 89, and created new brands”. Sofitel Hotels and Resorts is well known to
involve the french traditions which helps to increase the importance of the hotel as the